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案例简介：描述客户的简报 据报道，德国每年有 100,000 多名儿童失踪。因为孩子失踪后的最初几个小时至关重要，我们的任务是找到一种快速创新的方式来分发失踪儿童通知。 创意执行 因为孩子出生后的最初几个小时至关重要，我们创造了一种快速创新的方式来分发失踪儿童警报。 描述简短/目标的创造性解决方案。 我们开发了一个创新的搜索工具: “缺失的附加组件”。这是第一个浏览器插件，它空白了横幅广告，并用失踪的儿童通知代替它们。通过 Facebook 的力量，我们能够吸引人们进入我们的主页。 尽可能详细地描述结果。 通过下载超过 10.000 个插件，我们能够更快、更有效地寻找失踪儿童。130,000 的 Facebook 粉丝和我们在一起。这只是几个措施中的一个，这些措施帮助德国建立了世界上最大的追踪失踪儿童的网络。但最好的结果是，迄今为止已经找到了 4 个孩子。
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案例简介：Describe the brief from the client Every year in Germany more than 100,000 children are reported missing. Because the first few hours after a child disappears are crucial, our task was to find a quick and innovative way to distribute missing children notices. Creative Execution Because the first few hours after a child are crucial we created a quick and innovative way to distribute missing children alerts. Describe the creative solution to the brief/objective. We developed an innovative search tool: the 'Missing Add-on'. It’s the first browser add-on that blanks out banner-ads and replaces them with missing children notices instead. Through the power of Facebook, we were able to attract people to our home page. Describe the results in as much detail as possible. With over 10.000 downloads of the add-on, we were able to make the search for missing children much faster and more effective. 130,000 Facebook fans are with us. This was only one of several measures, which helped to establish Deutschland findet euch as the world’s largest network for tracing missing children. But the best result is, that to date 4 children have been already found.
MISSING ADD-ON
案例简介：描述客户的简报 据报道，德国每年有 100,000 多名儿童失踪。因为孩子失踪后的最初几个小时至关重要，我们的任务是找到一种快速创新的方式来分发失踪儿童通知。 创意执行 因为孩子出生后的最初几个小时至关重要，我们创造了一种快速创新的方式来分发失踪儿童警报。 描述简短/目标的创造性解决方案。 我们开发了一个创新的搜索工具: “缺失的附加组件”。这是第一个浏览器插件，它空白了横幅广告，并用失踪的儿童通知代替它们。通过 Facebook 的力量，我们能够吸引人们进入我们的主页。 尽可能详细地描述结果。 通过下载超过 10.000 个插件，我们能够更快、更有效地寻找失踪儿童。130,000 的 Facebook 粉丝和我们在一起。这只是几个措施中的一个，这些措施帮助德国建立了世界上最大的追踪失踪儿童的网络。但最好的结果是，迄今为止已经找到了 4 个孩子。
MISSING ADD-ON
案例简介：Describe the brief from the client Every year in Germany more than 100,000 children are reported missing. Because the first few hours after a child disappears are crucial, our task was to find a quick and innovative way to distribute missing children notices. Creative Execution Because the first few hours after a child are crucial we created a quick and innovative way to distribute missing children alerts. Describe the creative solution to the brief/objective. We developed an innovative search tool: the 'Missing Add-on'. It’s the first browser add-on that blanks out banner-ads and replaces them with missing children notices instead. Through the power of Facebook, we were able to attract people to our home page. Describe the results in as much detail as possible. With over 10.000 downloads of the add-on, we were able to make the search for missing children much faster and more effective. 130,000 Facebook fans are with us. This was only one of several measures, which helped to establish Deutschland findet euch as the world’s largest network for tracing missing children. But the best result is, that to date 4 children have been already found.
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MISSING ADD-ON
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基本信息
- 广告战役： #Missing Children's Initiative-DM-80d4#
- 广告品牌： Missing Children's Initiative
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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