Germany's Biggest Search for Missing Children|短视频|广告营销案例【ADGuider广告指南】

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德国对失踪儿童的最大搜寻

案例简介：描述客户的简报: 据报道，德国每年有 100,000 多名儿童失踪。大约 1,500 的这些甚至在更长的时间内都无法追踪。“Vermisste Kinder 倡议” (失踪儿童倡议) 12 年来一直支持参与寻找失踪儿童的父母。目的是在公众心目中提高对失踪儿童及其父母的认识。因此，代表我们的新客户 “Vermisste Kinder 倡议”，我们旨在发起一场运动，让来自全国各地的人能够在搜索中发挥积极作用。创意执行: 通过组合使用一系列媒体，我们能够将 “Deutschland findet euch” 建立为世界上最大的追踪失踪儿童的网络。但最好的信息是，到目前为止，一个失踪的孩子已经通过 Facebook 行动被追踪，母亲在竞选网站上表示感谢。描述简短/目标的创造性解决方案。我们重塑了寻找失踪儿童的方式: 标题为 “德国芬德特 · 尤奇” (德国会找到你) 我们利用脸谱网发起了德国有史以来第一个也是最大的寻找失踪儿童的运动。为了将德国最大的搜索团队聚集在一起，使用了一系列媒体措施来提高对 “德国 findet euch” 平台的认识。通过使用可下载的失踪儿童海报、促销活动、音乐视频、氛围媒体创意、广告牌、在线广告、互动音乐视频、 iPhone 应用程序等。尽可能详细地描述结果。数据中的倡议: 超过 100,000 名 Facebook 粉丝？15.000.000 欧元媒体报道？全球总曝光率为 120.000.000

德国对失踪儿童的最大搜寻

案例简介：Describe the brief from the client: Every year in Germany, over 100,000 children are reported as missing. Around 1,500 of these cannot be traced even over a more extended period of time. “Initiative vermisste Kinder” (Missing Children’s Initiative) has been supporting the parents involved for over twelve years in the search for their disappeared children. The aim was to create greater awareness for missing children and their parents in the public’s mind. So, on behalf of our new client “Initiative Vermisste Kinder”, we aimed to launch a campaign in which people from across the country could play an active role in the search. Creative Execution: By using a range of media in combination we were able to establish "Deutschland findet euch“ as the world’s largest network for tracing missing children. But the best message is that, to date, one missing child has already been traced via the Facebook action and the mother has offered her grateful thanks – on the campaign website. Describe the creative solution to the brief/objective. We reinvented the way of searching for missing children: Under the title “Deutschland findet euch” (Germany will find you) we used facebook to launch Germany’s first and largest-ever campaign to find missing children. In order to bring together Germany’s biggest search party, a whole range of media measures was used to raise awareness for the “Deutschland findet euch“ platform. By using downloadable missing children posters, promotional campaigns, a music-video, Ambiant-Media ideas, Billboards, Online-Advertising, interactive Music-Videos, an iPhone App and more. Describe the results in as much detail as possible. The initiative in figures: • Over 100,000 Facebook fans • 15.000.000 Euro Media coverage • A total global exposure of 120.000.000