Perusssian Prices|活动|广告营销案例【ADGuider广告指南】

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佩罗西价格

案例简介：大纲 36 年后，秘鲁终于有资格参加世界杯。只有一个问题: 这场比赛在俄罗斯这个更昂贵的国家举行。成千上万的秘鲁球迷做了不可能到达那里的事情，我们知道我们必须为他们做点什么; 所以我们用众所周知的低价来计划一个好主意。我们在秘鲁将要玩的城市-萨兰斯克，叶卡捷琳堡和索契-找到了 3 家主要超市，并与他们达成了独特的协议: 降低价格,这样他们就能和秘鲁的相匹配。通过这样做; 秘鲁球迷节省了大量资金，他们所要做的就是出示身份证。

佩罗西价格

案例简介：SYNOPSIS After 36 years, Peru finally qualified to a World Cup. There was just one problem: this tournament took place in Russia, a more expensive country. And with thousands of Peruvian fans doing the impossible to get there, we knew we had to do something for them; so we used our well-known low prices to plan a great idea. We located the 3 main supermarkets in the cities where Peru was going to play - Saransk, Yekaterinburg, and Sochi – and made a unique agreement with them: to lower their prices, so they could match the ones in Peru. By doing this; Peruvian fans saved plenty of money, and all they had to do was to show their ID.