Ayzenberg has partnered with Microsoft to launch Windows Mixed Reality’s new line of headsets and immersive experiences.In an effort to differentiate the Windows platform from the increasingly complex and saturated virtual reality market, Ayzenberg built a campaign that defines a new, more accessible product segment; Mixed Reality. Also, Ayzenberg recognized Windows Mixed Reality to be a purchase that consumers need to test drive, and thus supported a Out of Home effort that encourages fans to visit their local retailer for a first-hand tourThe spot follows players entirely immersed in Microsoft’s new Windows Mixed Reality. A key line splits the screen exposing the fantastic scenes of the virtual world on one side, while showcasing how our hero navigates physical space on the other. The video toggles through various experiences including painting the night sky, exploring Peru’s Machu Picchu and battling bad guys in the shoot ‘em up game, Super Hot. The spot closes by urging fans to try the experience at their local Best Buy.CreditsClient: MicrosoftSam Reich – Director, Integrated Marketing CommunicationsDavid Fortin – Senior Director, Global AdvertisingAgency: Ayzenberg GroupVideoGary & Matt, Executive Creative DirectorsPetros Papahadjopoulos, DirectorDaniel Krechmer, Writer/Creative DirectorRebecca Breithaupt, ProducerChris May, EditorEva Valett, Head of Post ProductionTom Slovick, Animation Executive ProducerAaron Frebowitz, Design DirectorVisual IDKeith Ewing, Creative DirectorPhotographer, Bonnie HollandFiko Metjahic, ProducerSocial & Digital MediaHilary Read, VP Integrated CreativeBryant Acosta, Creative DirectorMatt Minidis, Senior Art DirectorPaul McNamara, Senior CopywriterAbby Fass, Senior ProducerStrategyJen Goldberg, DirectorAccountMelinda Horiuchi, Senior Account DirectorJohan Kharabi, Account DirectorGarianne Ponce, Account Supervisor