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B: 黑暗
案例简介:像其他国家一样,大多数捷克啤酒广告总是把喝啤酒的人描绘成快乐。在聚会、酒吧、烤架和比赛中快乐,因为他们的球队总是赢。快乐,快乐,快乐。但是男人的现实并不总是快乐的。如果是这样的话,为什么会有一个常见的捷克表达 “走向黑暗”。翻译: “去酒吧为一个婊子和一个呻吟”。百威啤酒公司决定,至少一杯啤酒应该代表那个心情不好的普通人。幸运的是,他们在账单上有啤酒。百威百威 B: 黑暗。
B: 黑暗
案例简介:Like in other countries, most Czech beer commercials always depict beer drinking men as happy. Happy at parties, at pubs, at grills and during a game since their team always wins. Happy, happy, happy. But men’s reality isn’t always happy. If so why would there be a common Czech expression “going for a dark one”. Translation: “going to the pub for a bitch and a moan”. Budweiser Budvar brewery decided that at least one beer should stand up for that normal guy in a bad mood. And luckily they had a beer on the bill. Budweiser Budvar B:Dark.
B:DARK
案例简介:像其他国家一样,大多数捷克啤酒广告总是把喝啤酒的人描绘成快乐。在聚会、酒吧、烤架和比赛中快乐,因为他们的球队总是赢。快乐,快乐,快乐。但是男人的现实并不总是快乐的。如果是这样的话,为什么会有一个常见的捷克表达 “走向黑暗”。翻译: “去酒吧为一个婊子和一个呻吟”。百威啤酒公司决定,至少一杯啤酒应该代表那个心情不好的普通人。幸运的是,他们在账单上有啤酒。百威百威 B: 黑暗。
B:DARK
案例简介:Like in other countries, most Czech beer commercials always depict beer drinking men as happy. Happy at parties, at pubs, at grills and during a game since their team always wins. Happy, happy, happy. But men’s reality isn’t always happy. If so why would there be a common Czech expression “going for a dark one”. Translation: “going to the pub for a bitch and a moan”. Budweiser Budvar brewery decided that at least one beer should stand up for that normal guy in a bad mood. And luckily they had a beer on the bill. Budweiser Budvar B:Dark.
B: 黑暗
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B:DARK
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基本信息
- 广告战役: #B:DARK#
- 广告品牌: 百威
- 发布日期: 2014-10-01
- 行业领域: 苹果醋 , 啤酒 , 烟酒/送礼 , 饮食/特产 , 饮品/饮料/冲饮
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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