86% of Brazilian women have been harassed in nightclubs. Still, many men don’t see a problem in this. So Schweppes invited Luisa, Tatiana and Juliana to wear a touch-sensitive dress at a nightclub in São Paulo. The dress had several sensors applied to its fabric that registered in real-time when the three women were touched without their consent. As they walked around the place and were approached by men, the information was sent to a control-unit via wifi, registering the amount of times each woman was touched. In the end of the night, Schweppes had turned the interactions into revealing data. This live research was now published in video, in which Schweppes encourages men to rethink their behavior and approach women with more respect.CreditsAgency: Ogilvy BrazilCampaign: The Dress for Respect by SchweppesTime: 2 minutosProduct: SchweppesClient: Coca-ColaPresidente Ogilvy Brazil Group: Fernando MusaECD: Félix del ValleArt director: Edu Cesar/André ObergCopywriter: Maria Clara Cardão/Frederico TeixeiraPlanning: Thais Frazão/Gabriela RodriguesRTVC: Fabiola ThomalAccount: Paula Fernandes/Aline MessaMedia: Silvia Mekaru/Mariana Areia/Filipe MachadoContent studio: Thiago Frias/Luccas Ribeiro/Thea RodriguesClient approval: Francesco Cibó/Vinicius Limoeiro/Laura Hue/Bruno AllonsoProduction Company: VolcanoDirectr: Giancarlo BaroneExecutive producer: Enzo Barone/JP AlbuquerquePhotography: Alberto La SalviaVolcano team: Bianca Bunier/Mariane Correa/Marcos VianaPost production: VolcanoVideo editor: Guilherme CaldasClothes: Paula AbarnoProducer cast: Mei Yi HoTech: Bolha ComunicaçãoSound: JamuteSound team: Sabrina Geraissate/James Pinto