Learning to care, protect and share. Learning about responsibilities. About nurturing and love. If playing with dolls can bring a child so many benefits, helping nurture a better human being, why can’t both girls and boys play with dolls? The challenge is to show parents and educators how much dolls can aid in the healthy development of girls and boys. Created by Ogilvy Brazil, the Baby Alive marketing campaign, 'We All Can Take Care,' features a 60-second main video piece showcasing children having fun and sharing what they learn at play. The short movie has been released in digital media channels and is available on the Baby Alive social media. According to educator Maria Ângela Barbato, there are many benefits of playing with dolls, including leading to emotional development, new ways of interacting and learning what respect is all about. Barbato is coordinator of the Culture and Research Center on Play of the Sao Paulo-based university PUC and author of 'The Discovery of Play'. CreditsAgency Ogilvy BrazilCampaign: We All Can Take CareProduct Baby AliveClient: HasbroChief Executive: Fernando MusaChief Creative Officer: Félix del ValleExecutive Creative Director: Márcio FritzenAssociate Creative Director: Mathias Almeida, Teco CiprianoArt Director: Teco Cipriano, Gabriella Pimentel, Thomaz MaksudCopywriter: Mathias Almeida, Ygor Silva, Guilherme RioProducers: Fabiano Beraldo, Paty Silveira, Hellen GazettaAccount: Denise Caruso, Felipe Obara, Renata FloresPlanning: Thais Frazão, Cleber Almeida, Mariana Crepaldi, Tu Moon Media: André Gramorelli, Adeildo Souza, Danielle Conti, Stefanie Gambier, Vitoria Soares, Agnes HanOgilvy Content Studio: Gustavo Otto, Thiago Frias, Rayra Janau, Leonardo Araujo, Thiago Bancaro, Maria Eduarda Neves, Giovanne Formis, Ana Beatriz AlmeidaVideo Editor: Deydson RochaClient Approval: Kellen Silverio, Vanessa Giangiacomo**********Production House: Corazon Filmes Director: Will MazzolaExecutive Director: Igor FerreiraExecutive Producer: Renato ChabuhAccount: Marcia Branco, Mary Lacoleta, Maria EugêniaPhotography: Ted AbelTeam Corazon: Júlia Kannebley, Danielle Oliveira, Juliana Sigolo, Fe Bley, Mariana Becker, Lucas AiresPos Production/Motion: Matheus Scatolini, Hub Vfx*************Sound Production: Shuffle AudioTeam Shuffle: Alexandre Marcondes, Henrique Ruiz Nicolau, Chico Castellano