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以勇敢为标志
案例简介:这种罕见的、超强的啤酒在詹姆森爱尔兰威士忌酒桶里成熟了 76 天,酒精含量达到 7.6%。特别版中的特别版是与创意机构 OpenCo (开放合作) 合作创建的。76 瓶被退出生产,由起义老兵手工品牌: 当时在场的人。这些独特的瓶子中的每一个都配有一张手写的海报,并在网上拍卖。拍卖所得将捐赠给 Nthato Motlana 博士基金会的 “青年精神” 项目,该项目培养了今天的学校领导。对 Ndumiso Madlala 和 Ubuntu Kraal 啤酒厂来说,纪念 76 年阶级勇敢贡献的最佳方式是通过他们的双手做出另一种贡献。
以勇敢为标志
案例简介:The rare, extra-strong lager was matured in Jameson Irish Whiskey casks for 76 days, achieving an alcohol content of 7.6% The tribute didn’t end there: a special edition within a special edition was created in partnership with creative agency OpenCo (The Open Collaboration). 76 bottles were pulled out of production to be hand-branded by veterans of the Uprising: people who were there, back in the day. Each of these unique bottles was paired with a hand-written poster and put up for auction online. The proceeds of the auction will be donated to the Dr. Nthato Motlana Foundation’s ‘Spirit of Youth’ programme which nurtures today’s school leaders. For Ndumiso Madlala and Ubuntu Kraal Brewery, the best way to honour the brave contribution of the class of ’76, was through another contribution by their very hands.
Marked by Bravery
案例简介:这种罕见的、超强的啤酒在詹姆森爱尔兰威士忌酒桶里成熟了 76 天,酒精含量达到 7.6%。特别版中的特别版是与创意机构 OpenCo (开放合作) 合作创建的。76 瓶被退出生产,由起义老兵手工品牌: 当时在场的人。这些独特的瓶子中的每一个都配有一张手写的海报,并在网上拍卖。拍卖所得将捐赠给 Nthato Motlana 博士基金会的 “青年精神” 项目,该项目培养了今天的学校领导。对 Ndumiso Madlala 和 Ubuntu Kraal 啤酒厂来说,纪念 76 年阶级勇敢贡献的最佳方式是通过他们的双手做出另一种贡献。
Marked by Bravery
案例简介:The rare, extra-strong lager was matured in Jameson Irish Whiskey casks for 76 days, achieving an alcohol content of 7.6% The tribute didn’t end there: a special edition within a special edition was created in partnership with creative agency OpenCo (The Open Collaboration). 76 bottles were pulled out of production to be hand-branded by veterans of the Uprising: people who were there, back in the day. Each of these unique bottles was paired with a hand-written poster and put up for auction online. The proceeds of the auction will be donated to the Dr. Nthato Motlana Foundation’s ‘Spirit of Youth’ programme which nurtures today’s school leaders. For Ndumiso Madlala and Ubuntu Kraal Brewery, the best way to honour the brave contribution of the class of ’76, was through another contribution by their very hands.
以勇敢为标志
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Marked by Bravery
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