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大姜
案例简介：2016 年，VSA Partners 团队开始为 2 支姜饼爱尔兰威士忌发起新的营销活动。几个世纪以来，爱尔兰威士忌类别一直由一个旧世界玩家主导 (我们都知道这个名字…) 但是新的运动旨在通过鼓励饮酒者打破传统，尝试不同的东西来改变事情。这项工作旨在捕捉创始人红头发的母亲和阿姨 (最初的 “两个姜饼”) 的热情、冒险精神，并庆祝威士忌独特的柔滑味道和混合性能。这两位女士被设置在戏谑地代表特定 2 姜饼鸡尾酒的场景中，如 “在岩石上” 、 “老式” 和 “大姜”。 “新作品将在印刷、户外、社交、零售和酒吧中展出。
大姜
案例简介：In 2016, VSA Partners team set out to create a new marketing campaign for 2 GINGERS Irish Whiskey. For centuries, the Irish whiskey category has been dominated by one old-world player (we all know the name…) but the new campaign aims to shake things up by encouraging a break with tradition for drinkers to try something different. The work is designed to capture the fiery, adventurous spirit of the founder’s red-haired mother and aunt (the original “two gingers”) and celebrate the whiskey’s uniquely smooth taste and mixability. The two ladies are set in scenes that playfully represent specific 2 GINGERS cocktails such as “On the Rocks,” “Old Fashioned,” and “Big Ginger.” The new work will be seen in print, outdoor, social, retail and in bars.
Big Ginger
案例简介：2016 年，VSA Partners 团队开始为 2 支姜饼爱尔兰威士忌发起新的营销活动。几个世纪以来，爱尔兰威士忌类别一直由一个旧世界玩家主导 (我们都知道这个名字…) 但是新的运动旨在通过鼓励饮酒者打破传统，尝试不同的东西来改变事情。这项工作旨在捕捉创始人红头发的母亲和阿姨 (最初的 “两个姜饼”) 的热情、冒险精神，并庆祝威士忌独特的柔滑味道和混合性能。这两位女士被设置在戏谑地代表特定 2 姜饼鸡尾酒的场景中，如 “在岩石上” 、 “老式” 和 “大姜”。 “新作品将在印刷、户外、社交、零售和酒吧中展出。
Big Ginger
案例简介：In 2016, VSA Partners team set out to create a new marketing campaign for 2 GINGERS Irish Whiskey. For centuries, the Irish whiskey category has been dominated by one old-world player (we all know the name…) but the new campaign aims to shake things up by encouraging a break with tradition for drinkers to try something different. The work is designed to capture the fiery, adventurous spirit of the founder’s red-haired mother and aunt (the original “two gingers”) and celebrate the whiskey’s uniquely smooth taste and mixability. The two ladies are set in scenes that playfully represent specific 2 GINGERS cocktails such as “On the Rocks,” “Old Fashioned,” and “Big Ginger.” The new work will be seen in print, outdoor, social, retail and in bars.
大姜
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Big Ginger
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基本信息
- 广告战役： #2 Gingers#
- 广告品牌： 2 Gingers
- 发布日期： 2016-03-01
- 行业领域： 烟酒/送礼 , 洋酒 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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