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案例简介:
案例简介:
骑上我心爱的联邦快递盒,放飞对礼物的想象
案例简介:
骑上我心爱的联邦快递盒,放飞对礼物的想象
案例简介:
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骑上我心爱的联邦快递盒,放飞对礼物的想象
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每天,联邦快递在世界各地运送数以百万计的包裹,但联邦快递不仅为大家输送真实的货物,更为顾客带来许多想象。11月5日,联邦快递上线一支视频广告《Gift Box(礼物盒)》,通过刻画一位小女孩的想象世界,凸显联邦快递对每一份包裹的重视。广告中,小女孩收到了一个飞船的遥控玩具,但她似乎并不满足。于是她拿起屋里的快递盒,造了一艘属于自己的“飞船”,并在家里肆意遨游。然而,妈妈的出现把观众拉回现实,原来这只是小女孩的想象,她正坐在快递盒里天马行空呢。CreditsAdvertising Agency: BBDO, New York, USAChief Creative Officer, Worldwide: David LubarsChief Creative Officer, New York: Greg HahnEVP, Executive Creative Director: Greg KetchumEVP, Executive Creative Director: Tom GodiciSVP, Senior Creative Director: Greg GerstnerVP, Creative Director: Banks NoelVP, Senior Creative Director: Eric GoldsteinVP, Creative Director: Fred KoveyProject Manager: Natalie TaylorEVP, Director of Integrated Production: David RolfeVP, Group Executive Producer: Alex GianniSenior Producer: Melanie CornishExecutive Music Producer: Melissa ChesterVP, Business Affairs: Kathy BannonEVP, Senior Account Director: Josh SteinmanVP, Account Director: Cailin GibbonsAccount Manager: Taylor BairdAccount Executive: Christian MartinezProduction Company: BiscuitDirector: Noam MurroPartner/Managing Director: Shawn LacyExecutive Producer: Jeff McDougallHeads of Production: Rachel Glaub, Mercedes Allen-SarriaUnit Production Manager: Jay VealProduction Supervisor: Jen BerryDirector of Photography: Rodrigo PrietoProduction Designer: Brock HoughtonEditor: Work EditorialExecutive Producer: Erica ThompsonProducer: Chris DelarenalEditor: Rich OrrickCutting Assistant: Audrey WeinerTelecine: Color CollectiveTelecine Artist: Alex BickelProducer: Claudia GuevaraConform/Finishing/Visual Effects: BlacksmithVFX Supervisor: Eliza Randall2D Lead/Compositor: Jamie ScottCompositors: Jacob Coy, Meggen Burdick, Jacob Slutsky, Yebin AhnCG Artists: Olivier Varteressian, Tuna Unalan, Rick Walia, Vitaliy BurovExecutive Producer: Charlotte ArnoldVFX Producer: Tina ChenMusic: Beacon Street StudiosComposers: Andrew Feltenstein, John NauProducer: Leslie DiLulloMix: Sound LoungeEngineers: Tom Jucarone, Peter HolcombProducer: Becca Falborn
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