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刷新项目，一人
案例简介：百事更新项目是一个价值数百万美元的营销平台，邀请人们提交并投票支持有助于让世界变得更美好的想法。百事可乐是一个始终体现青年精神的品牌。无论是通过社会倡议，还是它在流行文化中的地位，百事可乐一直在推动和创造文化。2009 年，百事可乐发起了更新活动，庆祝乐观及其在我们不断变化的世界中的作用。今年，百事公司将这种乐观情绪付诸行动，推出了百事更新项目。在这一年中，百事可乐将获得数百万美元的百事可乐更新赠款。更新项目承诺在个人层面上与消费者联系，通过让他们决定资助哪些项目来增加他们对品牌的参与，而不是简单地将钱捐给慈善机构。欢迎来自各行各业的投稿: 消费者、以营利为目的、非营利组织。任何有想法的人都有资格。至于如何分配资金，也取决于公众。投票对每个人开放，只有最受欢迎的想法才会获得更新资助。这不是一个事业营销计划。这不是广告活动。这不是社交媒体活动。这是一种令人耳目一新的做生意方式，基于百事可乐的坚定信念，即做好意味着做好。
刷新项目，一人
案例简介：The Pepsi Refresh Project is a multi-million dollar marketing platform that invites people to submit and vote for ideas that help make the world a better place. Pepsi is a brand that has always embodied the spirit of youth. Whether through social initiatives, or its place in pop culture, Pepsi has always fuelled and created culture. In 2009, Pepsi launched the Refresh campaign, celebrating optimism and its role in our changing world. This year, Pepsi is putting that optimism into action, with the launch of the Pepsi Refresh Project. Over the course of the year Pepsi will be awarding millions of dollars in Pepsi Refresh Grants. Rather than simply donating the money to charity, the Refresh Project promises to connect to consumers on a personal level, increasing their involvement with the brand by letting them decide which projects to fund. Submissions are welcome from all walks of life: consumers, for-profits, non-profits. Anyone with an idea is eligible. As for how the money is distributed, that’s up to the public too. Voting is open to everyone, and only the most popular ideas will be awarded Refresh Grants. This isn’t a cause marketing initiative. It’s not an advertising campaign. It’s not a social media campaign. It’s a refreshing new way of doing business, based on a firm belief at Pepsi that doing well means doing good.
Refresh Project, One People
案例简介：百事更新项目是一个价值数百万美元的营销平台，邀请人们提交并投票支持有助于让世界变得更美好的想法。百事可乐是一个始终体现青年精神的品牌。无论是通过社会倡议，还是它在流行文化中的地位，百事可乐一直在推动和创造文化。2009 年，百事可乐发起了更新活动，庆祝乐观及其在我们不断变化的世界中的作用。今年，百事公司将这种乐观情绪付诸行动，推出了百事更新项目。在这一年中，百事可乐将获得数百万美元的百事可乐更新赠款。更新项目承诺在个人层面上与消费者联系，通过让他们决定资助哪些项目来增加他们对品牌的参与，而不是简单地将钱捐给慈善机构。欢迎来自各行各业的投稿: 消费者、以营利为目的、非营利组织。任何有想法的人都有资格。至于如何分配资金，也取决于公众。投票对每个人开放，只有最受欢迎的想法才会获得更新资助。这不是一个事业营销计划。这不是广告活动。这不是社交媒体活动。这是一种令人耳目一新的做生意方式，基于百事可乐的坚定信念，即做好意味着做好。
Refresh Project, One People
案例简介：The Pepsi Refresh Project is a multi-million dollar marketing platform that invites people to submit and vote for ideas that help make the world a better place. Pepsi is a brand that has always embodied the spirit of youth. Whether through social initiatives, or its place in pop culture, Pepsi has always fuelled and created culture. In 2009, Pepsi launched the Refresh campaign, celebrating optimism and its role in our changing world. This year, Pepsi is putting that optimism into action, with the launch of the Pepsi Refresh Project. Over the course of the year Pepsi will be awarding millions of dollars in Pepsi Refresh Grants. Rather than simply donating the money to charity, the Refresh Project promises to connect to consumers on a personal level, increasing their involvement with the brand by letting them decide which projects to fund. Submissions are welcome from all walks of life: consumers, for-profits, non-profits. Anyone with an idea is eligible. As for how the money is distributed, that’s up to the public too. Voting is open to everyone, and only the most popular ideas will be awarded Refresh Grants. This isn’t a cause marketing initiative. It’s not an advertising campaign. It’s not a social media campaign. It’s a refreshing new way of doing business, based on a firm belief at Pepsi that doing well means doing good.
刷新项目，一人
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Refresh Project, One People
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