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个人空间
案例简介：人们必须看到它才能相信它。网上流传的图片数量证明了很多。由有趣的路人拍摄，它们具有典型的早晨或傍晚通勤场景，芬兰人定期站立，避免了所有互动。 这些互联网模因现在已经激发了广告的灵感。日产的北欧欧洲分部使用公交车站场景来突出其自动距离控制，以调节道路上的安全距离。 “站在公交车站的人是代表日产汽车安全特征的完美搭配。两者都自动控制距离，”尼桑在芬兰的广告代理商TBWA \ 赫尔辛基的创意总监Erno Reinikainen说。“这种日常情况是所有芬兰人都能理解的，” 他继续说道。
个人空间
案例简介：One would have to see it to believe it. And many have, as evidenced by the number of pictures circulating online. Shot by amused passers-by, they feature a typical morning or evening commute scene, with Finns standing at regular intervals avoiding all interaction. These Internet memes have now inspired advertising. Nissan’s Nordic Europe division uses the bus stop scenes to highlight their Automatic Distance Control that regulates safety distance on the road. “The people standing at the bus stop are a perfect match to represent Nissan’s safety feature. Both control distance automatically,” says Creative Director Erno Reinikainen at TBWA\Helsinki, Nissan’s advertising agency in Finland. “This everyday situation is something all Finns can relate to,” he continues.
Personal Space
案例简介：人们必须看到它才能相信它。网上流传的图片数量证明了很多。由有趣的路人拍摄，它们具有典型的早晨或傍晚通勤场景，芬兰人定期站立，避免了所有互动。 这些互联网模因现在已经激发了广告的灵感。日产的北欧欧洲分部使用公交车站场景来突出其自动距离控制，以调节道路上的安全距离。 “站在公交车站的人是代表日产汽车安全特征的完美搭配。两者都自动控制距离，”尼桑在芬兰的广告代理商TBWA \ 赫尔辛基的创意总监Erno Reinikainen说。“这种日常情况是所有芬兰人都能理解的，” 他继续说道。
Personal Space
案例简介：One would have to see it to believe it. And many have, as evidenced by the number of pictures circulating online. Shot by amused passers-by, they feature a typical morning or evening commute scene, with Finns standing at regular intervals avoiding all interaction. These Internet memes have now inspired advertising. Nissan’s Nordic Europe division uses the bus stop scenes to highlight their Automatic Distance Control that regulates safety distance on the road. “The people standing at the bus stop are a perfect match to represent Nissan’s safety feature. Both control distance automatically,” says Creative Director Erno Reinikainen at TBWA\Helsinki, Nissan’s advertising agency in Finland. “This everyday situation is something all Finns can relate to,” he continues.
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