Costa Coffee has launched its new promise, ‘Never a Dull Cup’, with its biggest ever campaign. The promise builds on what has seen Costa become the nation’s favourite coffee shop, delivering handcrafted, barista-made coffee to over a million customers every day through over 2,000 stores and 20,000 baristas.To mark the launch, Costa has turned the spotlight on its baristas, the heroes of the company and the people who make that promise a reality. In the showcase TV spot, 170 Costa baristas are the enthusiastic audience for actor Javone Prince’s attempts to launch Costa’s new mission (despite some fairly unorthodox methods). The spot was originally created as a film for baristas up and down the country, but will roll out across TV, VOD, cinema and digital media from Saturday 8th October, and be accompanied by outdoor, social, CRM and in-store activity.CreditsExecutive Creative Director: Mark Elwood, Augusto SolaCreative Director: Joe BruceCreative: Jack Willoughby, Serhan AsimAdditional Credits: Agency Producer: Sarah Macron (Royle Productions), Alex PembertonAgency Production Manager: Agnes Szyperek (Royle Productions)Account Lead: Ross FarquharAccount Director: Alex GillespieAccount Manager: Amy LavingtonStrategist: Sandie DilgerProduction Company: SomesuchDirector: Nick GordonProducer: Peter KnowlesProduction Manager: Peter ArboineDOP: Nicolas LoirCasting: Leanne Flinn1st AD: GriffinProduction Designer: Nathan ParkerCostume Designer: Hannah EdwardsHair & Makeup Artist: Anna WildPost Production: Electric TheatreProducer: Alannah CurrieColour: Houmam AbdallahFlame Op: Ally BurnettEditing: Final CutProducer: Frankie ElsterEditor: Dan SherwenMusic: SoundtreeComposer: Peter RaeburnProducer: Jay JamesSound: 750 Sound StudioProducer: Tara Oliver, Mary-Ann D’CruzSound Engineer: Sam AshwellArtist: Javone Prince (Karen Hough @ Shepherd Management)