101 has produced new TV, print and digital out of home advertising to support the launch of Dole’s new frozen fruit range.Dole is launching into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends. The work is Dole’s first UK advertising campaign and strives to highlight the simplicity, naturalness and convenience of Dole’s products.For the print and digital OOH work, real fruit was blown-up using dynamite with the explosions captured and being shown behind bold fruit-centric headlines.In TV we see the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life…right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness.CreditsExecutive creative director: Mark Elmwood, Augusto SoloCreative: Misha NewbyArt director: Gordon AllenAdditional credits: Agency producer: Rachel Bishop, Luke JudlinAccount director: Maurice PfisterAccount manager: Annie ChisholmPlanner: Clare HutchinsonProduction company: BlinkinkDirector: Noah HarrisExecutive producer: Bart YatesProducer: Ben LolePost production producer: Matt MarshProduction assistant: Alli AlbionDOP: Toby HowellGaffer: Aldo CamilleriCamera assistant: Ed Tucker, Ahmet HusseyinStop frame animator: Gary Cureton, Dan Ojari, Tony Farquhar-SmithAnimation rigger: Tim WarrenVFX supervisor: Duncan MalcolmPre-vis and post production: GlassworksHead of production: Duncan BuxtonPost production producer: Rebecca WilfordLead 2D: Duncan Malcolm2D assistant: Will Evans, Sacha DanjouLead 3D: Matthew Fletcher3D artist: Julian Johnson, Alessandro VastalegnaColourist: Daniel De VueMusic composition: Keaton HensonSound: Tony Rapaccioli, Wave StudiosProduction company: Another ProductionsPrint producer: Tanja Adams, Helen ParkerPhotographer: Jonathan KnowlesRetoucher: Gareth PritchardHead of design: Dave AllenDesigner: Harry IngramsStrategist: Clare HutchinsonCreative producer: Luke Judlin