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格雷斯食品: 红砖路说芦荟
案例简介：
格雷斯食品: 红砖路说芦荟
案例简介：
Grace Foods: Say Aloe by Red Brick Road
案例简介：
Grace Foods: Say Aloe by Red Brick Road
案例简介：
格雷斯食品: 红砖路说芦荟
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Grace Foods: Say Aloe by Red Brick Road
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Grace Foods has appointed Red Brick Road as its integrated creative agency to reboot its Aloe Vera Drink, under the new brand name, Say Aloe, after a competitive pitch process.Red Brick Road will drive the launch of Say Aloe with creatively-led advertising for both out of home and social media, with accompanying PR support for the brand, to target younger consumers and encourage them to ‘Reboot Normal’. The campaign will run throughout the summer until November.The integrated campaign will see the creative and PR and social teams report to Grace Food’s Head of Marketing, Nyree Chambers and Brand Manager, Nancy Sadler.CreditsArt Director: Elisa FredianiCopywriter: Amanda JuliusECD: Matt David / Richard MegsonPhotographer: James DayProducer: Hollie TickellContent Producer: Jack Bradley, Ruby ProductionsEditor: David Toba, Ruby Productions
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