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约翰·列侬草莓园
案例简介：描述: 约翰 · 列侬，纽约年: 为了在摇滚名人堂附件推广这个展览的开幕，包含活动信息的模切草莓被安装在木桩上, 然后种植在纽约中央公园的草莓园。行人不是通过传统方式邮寄/分发邀请，而是从草莓地里挑选草莓邀请, 位于列侬生活和被谋杀的地方的街对面 -- 这使得这次经历非常个人化。约翰·列侬展览成为博物馆历史上最成功的展览。
约翰·列侬草莓园
案例简介：Description: John Lennon, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.
John Lennon Strawberry Fields
案例简介：描述: 约翰 · 列侬，纽约年: 为了在摇滚名人堂附件推广这个展览的开幕，包含活动信息的模切草莓被安装在木桩上, 然后种植在纽约中央公园的草莓园。行人不是通过传统方式邮寄/分发邀请，而是从草莓地里挑选草莓邀请, 位于列侬生活和被谋杀的地方的街对面 -- 这使得这次经历非常个人化。约翰·列侬展览成为博物馆历史上最成功的展览。
John Lennon Strawberry Fields
案例简介：Description: John Lennon, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.
约翰·列侬草莓园
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John Lennon Strawberry Fields
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基本信息
- 广告品牌： The Rock & Roll Hall of Fame
- 发布日期： 2010-08-07
- 行业领域： 生活服务 , 旅游/娱乐
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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