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约翰·列侬草莓园
案例简介：描述: 约翰 · 列侬，纽约年: 为了在摇滚名人堂附件推广这个展览的开幕，包含活动信息的模切草莓被安装在木桩上, 然后种植在纽约中央公园的草莓园。行人不是通过传统方式邮寄/分发邀请，而是从草莓地里挑选草莓邀请, 位于列侬生活和被谋杀的地方的街对面 -- 这使得这次经历非常个人化。约翰·列侬展览成为博物馆历史上最成功的展览。 洞察: 草莓田是英国利物浦的救世军儿童之家，约翰·列侬小时候经常在那里玩耍。列侬后来和披头士一起写了一首关于它的歌，名为永远的草莓田。约翰·列侬被谋杀后，位于列侬居住和死亡的街道对面的中央公园的一部分被献给了约翰的记忆。它被命名为草莓园。
约翰·列侬草莓园
案例简介：Description: John Lennon, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history. Insight: Strawberry Fields was a Salvation Army children’s home in Liverpool, England where John Lennon often played as a child. Lennon later wrote a song about it titled Strawberry Fields Forever, with The Beatles. After John Lennon was murdered, a section of Central Park, located across the street from where Lennon lived & died was dedicated to John’s memory. It was named Strawberry Fields.
John Lennon Strawberry Fields
案例简介：描述: 约翰 · 列侬，纽约年: 为了在摇滚名人堂附件推广这个展览的开幕，包含活动信息的模切草莓被安装在木桩上, 然后种植在纽约中央公园的草莓园。行人不是通过传统方式邮寄/分发邀请，而是从草莓地里挑选草莓邀请, 位于列侬生活和被谋杀的地方的街对面 -- 这使得这次经历非常个人化。约翰·列侬展览成为博物馆历史上最成功的展览。 洞察: 草莓田是英国利物浦的救世军儿童之家，约翰·列侬小时候经常在那里玩耍。列侬后来和披头士一起写了一首关于它的歌，名为永远的草莓田。约翰·列侬被谋杀后，位于列侬居住和死亡的街道对面的中央公园的一部分被献给了约翰的记忆。它被命名为草莓园。
John Lennon Strawberry Fields
案例简介：Description: John Lennon, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history. Insight: Strawberry Fields was a Salvation Army children’s home in Liverpool, England where John Lennon often played as a child. Lennon later wrote a song about it titled Strawberry Fields Forever, with The Beatles. After John Lennon was murdered, a section of Central Park, located across the street from where Lennon lived & died was dedicated to John’s memory. It was named Strawberry Fields.
约翰·列侬草莓园
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John Lennon Strawberry Fields
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