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VROOM 环形臂
案例简介：描述客户的简报: 尽管罚款和数千人反对开车时使用手机，人们仍然继续使用手机。我们想为所有有 3-6 岁孩子的父母传递一条直接信息，让他们在开车时停止使用手机，特别是带着孩子在车上。 策略是通过他们最喜欢的人，他们的孩子。 创意执行: 这首歌的歌词是: 当我和我的妈妈/爸爸一起去 vroom，vroom，vroom 时，手机发出的声音响起，响起，响起, 如果她/他接电话，我们去 boom，boom，boom，因为带戒指的房间是 Boom，boom，boom! 我们通过唯一能够在准确的时刻以最高的频率接触到确切的人的媒体播放这首歌，因为当孩子们学习一首歌时，他们会继续下去。 谁能比危地马拉最大的手机公司 Claro 更有资格发起一场关于聊天和开车的宣传运动？ 简短/目标的创造性解决方案: 我们用一个名为 Run Ring Pum 的舞蹈创作了一首儿童歌曲!(Vroom 环形吊杆!在英语中)，以一种非常简单的方式讲述了开车时使用手机的危险。 这首歌是由一个视听套件传递给危地马拉城 300 所学校的，该套件将教授给 3 至 6 岁的儿童，这样他们就可以在说话和开车时唱歌给父母听。 结果: 从 300 所学校向 40,000 多名儿童教授这首歌。 来自父母和社交媒体的数百条正面评论蜂拥而至。 Vroom，Ring，Boom!教育部将纳入所有国家学校的课程。
VROOM 环形臂
案例简介：Describe the brief from the client: Despite the fines and the thousand of campaigns against using the cell phone while driving, people still keeps using them. We wanted to deliver a direct message for all parents with kids from ages 3-6 that make them stop using the phone while driving, specially with their kids on board. The strategy was to do it through their most loved ones, their children. Creative Execution: The lyrics of the song are: When I go with my mommy/daddy in the vroom, vroom, vroom, the cellphone sounds making ring, ring, ring, and if she/he takes the call we go boom, boom, boom, because vroom with ring is Boom, boom, boom! We broadcasted this song through the only media capable of reaching the exact person, in the exact moment and with the highest frequency, because when children learn a song they go on and on. Who could be more appropriated to make an awareness campaign about talking and driving than Claro, the biggest cellphone company in Guatemala? Creative Solution to the Brief/Objective: We composed a Children's Song with a choreography named Run Ring Pum! (Vroom Ring Boom! in English) that in a very simple way told about the danger of using the cellphone while driving. The song was delivered to 300 schools in Guatemala City by an audiovisual kit to be taught to children in a range from 3 to 6 years old so they could sing it to their parents when talking and driving. Results: From the 300 hundred schools the song was taught to more than 40,000 children. Hundreds of positive comments poured in, both from parents and on social media. Vroom, Ring, Boom! Will be included in the curriculum of all national schools, by the Ministry of Education.
VROOM RING BOOM
案例简介：描述客户的简报: 尽管罚款和数千人反对开车时使用手机，人们仍然继续使用手机。我们想为所有有 3-6 岁孩子的父母传递一条直接信息，让他们在开车时停止使用手机，特别是带着孩子在车上。 策略是通过他们最喜欢的人，他们的孩子。 创意执行: 这首歌的歌词是: 当我和我的妈妈/爸爸一起去 vroom，vroom，vroom 时，手机发出的声音响起，响起，响起, 如果她/他接电话，我们去 boom，boom，boom，因为带戒指的房间是 Boom，boom，boom! 我们通过唯一能够在准确的时刻以最高的频率接触到确切的人的媒体播放这首歌，因为当孩子们学习一首歌时，他们会继续下去。 谁能比危地马拉最大的手机公司 Claro 更有资格发起一场关于聊天和开车的宣传运动？ 简短/目标的创造性解决方案: 我们用一个名为 Run Ring Pum 的舞蹈创作了一首儿童歌曲!(Vroom 环形吊杆!在英语中)，以一种非常简单的方式讲述了开车时使用手机的危险。 这首歌是由一个视听套件传递给危地马拉城 300 所学校的，该套件将教授给 3 至 6 岁的儿童，这样他们就可以在说话和开车时唱歌给父母听。 结果: 从 300 所学校向 40,000 多名儿童教授这首歌。 来自父母和社交媒体的数百条正面评论蜂拥而至。 Vroom，Ring，Boom!教育部将纳入所有国家学校的课程。
VROOM RING BOOM
案例简介：Describe the brief from the client: Despite the fines and the thousand of campaigns against using the cell phone while driving, people still keeps using them. We wanted to deliver a direct message for all parents with kids from ages 3-6 that make them stop using the phone while driving, specially with their kids on board. The strategy was to do it through their most loved ones, their children. Creative Execution: The lyrics of the song are: When I go with my mommy/daddy in the vroom, vroom, vroom, the cellphone sounds making ring, ring, ring, and if she/he takes the call we go boom, boom, boom, because vroom with ring is Boom, boom, boom! We broadcasted this song through the only media capable of reaching the exact person, in the exact moment and with the highest frequency, because when children learn a song they go on and on. Who could be more appropriated to make an awareness campaign about talking and driving than Claro, the biggest cellphone company in Guatemala? Creative Solution to the Brief/Objective: We composed a Children's Song with a choreography named Run Ring Pum! (Vroom Ring Boom! in English) that in a very simple way told about the danger of using the cellphone while driving. The song was delivered to 300 schools in Guatemala City by an audiovisual kit to be taught to children in a range from 3 to 6 years old so they could sing it to their parents when talking and driving. Results: From the 300 hundred schools the song was taught to more than 40,000 children. Hundreds of positive comments poured in, both from parents and on social media. Vroom, Ring, Boom! Will be included in the curriculum of all national schools, by the Ministry of Education.
VROOM 环形臂
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VROOM RING BOOM
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