Green Screen Shirt|短视频|广告营销案例【ADGuider广告指南】

绿色屏幕衬衫

案例简介：67年后，男装零售商哈里·罗森 (Harry Rosen) 可能终于创造了有史以来最通用的衬衫…… 至少实际上是这样。在父亲节来临之际，该品牌正在为WFH爸爸推出一项服装创新，这些爸爸在无数的视频通话中遭受了漫长的一年。哈里·罗森 (Harry Rosen) 的 “绿屏衬衫” 适合任何场合。这款限量版棉质按钮是绿屏绿色的-一种特定的阴影，可以在视频聊天中解锁无限的颜色和图案可能性。它的工作原理很简单。通过点击缩放的绿色屏幕复选框，然后选择图案，穿着者可以在几秒钟内更改衬衫的设计。它以一种新的方式使用Zoom内置的绿屏功能，为爸爸的第100万次会议带来了一些急需的变化。“绿屏衬衫” 是哈里·罗森 (Harry Rosen) Instagram上父亲节赠品的中心。哈里·罗森 (Harry Rosen) 的追随者只需要在帖子中点赞，评论和标记两个朋友，就有机会赢得这一限量版系列。收到衬衫的幸运爸爸将可以使用各种常规和动画图案的哈里·罗森 (Harry Rosen) 独家设计。设计范围从经典的工作颜色到更华丽的游戏图案。当然，他们也可以上传自己的任何照片，使这件衬衫成为第一件真正适合任何场合的衬衫。加拿大祖鲁·阿尔法·基洛为哈里·罗森创作的综合广告，类别为: 时尚。

绿色屏幕衬衫

案例简介：After 67 years, menswear retailer Harry Rosen may have finally created the most versatile shirt ever… virtually, at least. In time for Father’s Day, the brand is launching a clothing innovation for WFH dads who suffered a long year stuck in countless video calls. The Harry Rosen ‘Green Screen Shirt’ adapts to any occasion. This limited-edition cotton button-down is green-screen-green—a specific shade that unlocks unlimited colour and pattern possibilities on video chats. How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting. The ‘Green Screen Shirt’ is the centre of a Father’s Day giveaway on Harry Rosen’s Instagram. Harry Rosen followers need only like, comment and tag two friends in the post for a chance to win this limited-edition line. Lucky dads who receive the shirt will have access to a variety of exclusive Harry Rosen designs in both regular and animated patterns. Designs range from classic colours for work to more flashy patterns for play. Of course, they can also upload any photo of their own, making this shirt the first truly fit for any occasion. Integrated advertisement created by Zulu Alpha Kilo, Canada for Harry Rosen, within the category: Fashion.