本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
宇宙之爱 3
案例简介:拉斯维加斯是 “世界婚礼之都”,但对 LGTBTQ 夫妇来说并不一定如此。作为拉斯维加斯最大的酒店品牌,以及长期支持 LGBTQ 社区的酒店品牌,米高梅度假村的使命是传播包容的信息, 显示拉斯维加斯是真正欢迎所有人。; 纵观音乐史,情歌几乎只庆祝异性的爱。这些著名的歌曲没有反映爱情和婚姻定义的变化,这使得同性伴侣更难完全拥抱和联系。因此,当谈到代表他们关系的婚礼歌曲时,这些夫妇几乎没有选择。作为婚礼的热门目的地,我们意识到米高梅可以帮助改变这一点。; 我们决定利用音乐的力量,以最有趣的方式向世界传递包容性的信息。
宇宙之爱 3
案例简介:Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible.
Universal Love 3
案例简介:拉斯维加斯是 “世界婚礼之都”,但对 LGTBTQ 夫妇来说并不一定如此。作为拉斯维加斯最大的酒店品牌,以及长期支持 LGBTQ 社区的酒店品牌,米高梅度假村的使命是传播包容的信息, 显示拉斯维加斯是真正欢迎所有人。; 纵观音乐史,情歌几乎只庆祝异性的爱。这些著名的歌曲没有反映爱情和婚姻定义的变化,这使得同性伴侣更难完全拥抱和联系。因此,当谈到代表他们关系的婚礼歌曲时,这些夫妇几乎没有选择。作为婚礼的热门目的地,我们意识到米高梅可以帮助改变这一点。; 我们决定利用音乐的力量,以最有趣的方式向世界传递包容性的信息。
Universal Love 3
案例简介:Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible.
宇宙之爱 3
暂无简介
Universal Love 3
暂无简介
基本信息
- 广告战役: #Universal Love#
- 广告品牌: MGM Resorts
- 发布日期: 2018-04-01
- 行业领域: 酒店 , 生活服务 , 旅游/娱乐
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
.bs3modal--fullscreen-image .modal-dialog{ width: 98% !important; }
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息