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品尝保护程序
案例简介:概要 对于在厄瓜多尔接受化疗治疗的 40.000 多名成人和儿童来说,食物尝起来不像食物。这种治疗的副作用之一是味蕾的退化,这会导致患者食欲下降,因为他们吃的每样东西都有金属味道。这使得他们更难获得适当的营养来忍受如此强烈的治疗, 尤其是对儿童患者来说,因为让他们吃蔬菜很困难,但是当他们尝起来像生锈的硬币时,这是不可能的。目标是为所有癌症患者找到有效和负担得起的解决方案。 结果 现在癌症患者真的可以享受他们的用餐时间,因为他们可以再次品尝食物的真正味道,并获得忍受化疗治疗所需的能量。100% 吃糖果的病人在用餐时证明了这种积极的影响。许多病人证实了金属味道的消除,在其他食物中又尝起来像食物。这项研究仅针对儿童患者,但由于积极的结果,卫生部和癌症组织也将该项目扩展到成人患者。除了我们进行的医学研究之外,我们还与 6 名不同领域的专业人员 (附睾学、遗传学和肿瘤学) 合作目的是让 Savor Saver 成为第一个被国际医学协会承认的厄瓜多尔人。 执行 我们首先与农业工业工程师团队一起研究了两年多的水果特性,全面了解其行为、特征和元素。这项研究补充了 AmericanSocietyofClinicalOncology 的研究,以确定该水果对癌症患者治疗或接受化疗的疗效。我们随后与国立理工大学化学工程学院合作,经过几个月的测试, 事实证明,冷冻干燥过程是保存水果性能的最佳方法,因为在采摘 4 天后会失去其性能。然后,我们开始了一个由 Confiteca 评估的制造过程,Confiteca 是厄瓜多尔最大的糖果公司,与一组肿瘤学家合作,开发了一种无糖糖果配方,具有天然风味,并加入了锡利托尔。美国农业部批准的有机甜味剂也用于糖尿病患者。最后,我们创造了一个负担得起的糖果品牌,它比药片更友好,对癌症患者 100% 安全,并在私人和公立医院免费分发。 活动描述 Savor Saver 是一种价格实惠的糖果,可以帮助癌症患者恢复食欲,因为他们可以在化疗后再次感受到食物的真正味道,而不是金属味。 BriefWithProjectedOutcomes 在厄瓜多尔,制药通信受到监管。RX 药物无权在任何在线或离线媒体上做广告。 简要解释 观众 Savor Saver 是一种负担得起的糖果,对接受化疗治疗的癌症患者来说 100% 安全,因为它能再生受化疗影响的味蕾,帮助他们恢复味觉并保持适当的营养忍受如此强烈的治疗,没有副作用。
品尝保护程序
案例简介:Synopsis For more than 40.000 adults and children going through a chemotherapy treatment in Ecuador, food doesn’t taste like food. One of the treatment’s side effects is the degeneration of taste buds, which causes loss of appetite on patients as everything they eat has a metallic taste. This makes more difficult for them to get a proper nutrition to endure such a strong treatment, especially on children patients because getting them to eat vegetables is difficult but it’s impossible when they taste like rusty coins. The objective is to find an effective and affordable solution for all cancer patients. Outcome Now cancer patients can really enjoy their mealtimes as they can taste the real flavor of food again and get the energy they need to endure a chemotherapy treatment. 100% of patients who ate the candy gave testimony of the positive effects at mealtime. Many patients confirmed the elimination of the metallic taste and in others food tasted food like again. The study was for children patients only but because of the positive results the Ministry of Health and cancer organizations are extending the project to adult patients also. In addition to the medical studies we conducted, we are working with a team of 6 professionals of different fields (epidimiology, genetics and oncology) with the objective that Savor Saver becomes the first Ecuadorian homeopthatic acknowledge by the international medical society. Execution We first studied the fruit properties for more than 2 years along with a team of Agro-Industrial engineers tofully understand its behavior, characteristics and elements. The research wascomplemented with studies done by the AmericanSocietyofClinicalOncology to determine the fruit’s efficacy on cancerpatientstreated or to be treated with chemotherapy. We thenpartnered with the Faculty of Chemistry Engineering of the National Polytechnic University and after a few months of tests, it wasproved that a freeze-drying process was the best to preserve the fruit’s properties because loses itsproperties after 4days of beingpicked. We then started a manufacturing process assessed by Confiteca, the biggest candy company in Ecuador andwith a team of oncologists, it was developed a sugar-free candyformula, with naturalflavors and sweetened with Xilitol, a USDA-approved organicsweetener also used by diabetespatients. Finally, we created an affordable candy brandthat is friendlier-than-pills, 100% safe for cancer patients and distributed for free at private and public hospitals. CampaignDescription Savor Saver is and affordable candy that helps cancer patients regain their appetite because they can feel the real flavor of food again instead of the metallic taste after a chemotherapy treatment. BriefWithProjectedOutcomes In Ecuador pharma communications are regulated. RX medications are not authorized to advertise in any online or offline media. BriefExplanation Audience Savor Saver is an affordable candy and 100% safe for cancer patients going through a chemotherapy treatment because it regenerates the taste buds affected by chemotherapy to help them regain the sense of taste and maintain a proper nutrition to endure such a strong treatment and without side effects.
Savor Saver
案例简介:概要 对于在厄瓜多尔接受化疗治疗的 40.000 多名成人和儿童来说,食物尝起来不像食物。这种治疗的副作用之一是味蕾的退化,这会导致患者食欲下降,因为他们吃的每样东西都有金属味道。这使得他们更难获得适当的营养来忍受如此强烈的治疗, 尤其是对儿童患者来说,因为让他们吃蔬菜很困难,但是当他们尝起来像生锈的硬币时,这是不可能的。目标是为所有癌症患者找到有效和负担得起的解决方案。 结果 现在癌症患者真的可以享受他们的用餐时间,因为他们可以再次品尝食物的真正味道,并获得忍受化疗治疗所需的能量。100% 吃糖果的病人在用餐时证明了这种积极的影响。许多病人证实了金属味道的消除,在其他食物中又尝起来像食物。这项研究仅针对儿童患者,但由于积极的结果,卫生部和癌症组织也将该项目扩展到成人患者。除了我们进行的医学研究之外,我们还与 6 名不同领域的专业人员 (附睾学、遗传学和肿瘤学) 合作目的是让 Savor Saver 成为第一个被国际医学协会承认的厄瓜多尔人。 执行 我们首先与农业工业工程师团队一起研究了两年多的水果特性,全面了解其行为、特征和元素。这项研究补充了 AmericanSocietyofClinicalOncology 的研究,以确定该水果对癌症患者治疗或接受化疗的疗效。我们随后与国立理工大学化学工程学院合作,经过几个月的测试, 事实证明,冷冻干燥过程是保存水果性能的最佳方法,因为在采摘 4 天后会失去其性能。然后,我们开始了一个由 Confiteca 评估的制造过程,Confiteca 是厄瓜多尔最大的糖果公司,与一组肿瘤学家合作,开发了一种无糖糖果配方,具有天然风味,并加入了锡利托尔。美国农业部批准的有机甜味剂也用于糖尿病患者。最后,我们创造了一个负担得起的糖果品牌,它比药片更友好,对癌症患者 100% 安全,并在私人和公立医院免费分发。 活动描述 Savor Saver 是一种价格实惠的糖果,可以帮助癌症患者恢复食欲,因为他们可以在化疗后再次感受到食物的真正味道,而不是金属味。 BriefWithProjectedOutcomes 在厄瓜多尔,制药通信受到监管。RX 药物无权在任何在线或离线媒体上做广告。 简要解释 观众 Savor Saver 是一种负担得起的糖果,对接受化疗治疗的癌症患者来说 100% 安全,因为它能再生受化疗影响的味蕾,帮助他们恢复味觉并保持适当的营养忍受如此强烈的治疗,没有副作用。
Savor Saver
案例简介:Synopsis For more than 40.000 adults and children going through a chemotherapy treatment in Ecuador, food doesn’t taste like food. One of the treatment’s side effects is the degeneration of taste buds, which causes loss of appetite on patients as everything they eat has a metallic taste. This makes more difficult for them to get a proper nutrition to endure such a strong treatment, especially on children patients because getting them to eat vegetables is difficult but it’s impossible when they taste like rusty coins. The objective is to find an effective and affordable solution for all cancer patients. Outcome Now cancer patients can really enjoy their mealtimes as they can taste the real flavor of food again and get the energy they need to endure a chemotherapy treatment. 100% of patients who ate the candy gave testimony of the positive effects at mealtime. Many patients confirmed the elimination of the metallic taste and in others food tasted food like again. The study was for children patients only but because of the positive results the Ministry of Health and cancer organizations are extending the project to adult patients also. In addition to the medical studies we conducted, we are working with a team of 6 professionals of different fields (epidimiology, genetics and oncology) with the objective that Savor Saver becomes the first Ecuadorian homeopthatic acknowledge by the international medical society. Execution We first studied the fruit properties for more than 2 years along with a team of Agro-Industrial engineers tofully understand its behavior, characteristics and elements. The research wascomplemented with studies done by the AmericanSocietyofClinicalOncology to determine the fruit’s efficacy on cancerpatientstreated or to be treated with chemotherapy. We thenpartnered with the Faculty of Chemistry Engineering of the National Polytechnic University and after a few months of tests, it wasproved that a freeze-drying process was the best to preserve the fruit’s properties because loses itsproperties after 4days of beingpicked. We then started a manufacturing process assessed by Confiteca, the biggest candy company in Ecuador andwith a team of oncologists, it was developed a sugar-free candyformula, with naturalflavors and sweetened with Xilitol, a USDA-approved organicsweetener also used by diabetespatients. Finally, we created an affordable candy brandthat is friendlier-than-pills, 100% safe for cancer patients and distributed for free at private and public hospitals. CampaignDescription Savor Saver is and affordable candy that helps cancer patients regain their appetite because they can feel the real flavor of food again instead of the metallic taste after a chemotherapy treatment. BriefWithProjectedOutcomes In Ecuador pharma communications are regulated. RX medications are not authorized to advertise in any online or offline media. BriefExplanation Audience Savor Saver is an affordable candy and 100% safe for cancer patients going through a chemotherapy treatment because it regenerates the taste buds affected by chemotherapy to help them regain the sense of taste and maintain a proper nutrition to endure such a strong treatment and without side effects.
品尝保护程序
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Savor Saver
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基本信息
- 广告战役: #Ecuador Ministry of Public Health-网络-d882#
- 广告品牌: Ecuador Ministry of Public Health
- 发布日期: 2000
- 行业领域: 生活服务 , 医疗/护理 , 医药
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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