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阿瓜塞罗、马卡斯、特拉菲科
案例简介：从美国到墨西哥的汇款是该国最重要的收入来源之一，班科佩尔试图通过向西班牙裔 (墨西哥) 传播其利益来增加其业务份额美国的消费者经常把钱寄到他们的祖国。 我们的消费者研究表明，尽管汇款人选择寄钱的公司，但他们并不参与他们在墨西哥的家人收到钱的决定。我们的中心思想是授权汇款人积极参与决定汇款地点，让他们为在墨西哥收钱的家庭提供便利。 从消费者的角度来看，战略活动的概念出现了: 不管你如何把钱送到墨西哥，确保它到达班科佩尔。 因此，所有有创意的作品都强调了在钱没有被送到银行时获得钱的复杂性。 户外广告由理查兹/勒玛，美国为 bancopel 创建，类别为: 金融。
阿瓜塞罗、马卡斯、特拉菲科
案例简介：Money remittances from the USA to Mexico form one of the most important sources of revenue for the country, and BanCoppel seeks to increase its share of business by communicating its benefits to Hispanic (Mexican) consumers in the USA who regularly send money to their home country. Our consumer research indicated that, although the remitters select the company through which to send money, they were not involved in the decision of where the money is received by their family in Mexico. Our central idea is to empower remitters to actively have a role in the decision as to where the money is sent, allowing them to provide convenience to their families collecting the money in Mexico. From this consumer insight, the strategic campaign concept arose: No matter how you send your money to Mexico, make sure it arrives at BanCoppel. Thus, all creative pieces highlight the complexity of getting the money when it is not sent to BanCoppel. Outdoor advertisement created by Richards/Lerma, United States for BanCoppel, within the category: Finance.
Aguacero, Marchas, Trafico
案例简介：从美国到墨西哥的汇款是该国最重要的收入来源之一，班科佩尔试图通过向西班牙裔 (墨西哥) 传播其利益来增加其业务份额美国的消费者经常把钱寄到他们的祖国。 我们的消费者研究表明，尽管汇款人选择寄钱的公司，但他们并不参与他们在墨西哥的家人收到钱的决定。我们的中心思想是授权汇款人积极参与决定汇款地点，让他们为在墨西哥收钱的家庭提供便利。 从消费者的角度来看，战略活动的概念出现了: 不管你如何把钱送到墨西哥，确保它到达班科佩尔。 因此，所有有创意的作品都强调了在钱没有被送到银行时获得钱的复杂性。 户外广告由理查兹/勒玛，美国为 bancopel 创建，类别为: 金融。
Aguacero, Marchas, Trafico
案例简介：Money remittances from the USA to Mexico form one of the most important sources of revenue for the country, and BanCoppel seeks to increase its share of business by communicating its benefits to Hispanic (Mexican) consumers in the USA who regularly send money to their home country. Our consumer research indicated that, although the remitters select the company through which to send money, they were not involved in the decision of where the money is received by their family in Mexico. Our central idea is to empower remitters to actively have a role in the decision as to where the money is sent, allowing them to provide convenience to their families collecting the money in Mexico. From this consumer insight, the strategic campaign concept arose: No matter how you send your money to Mexico, make sure it arrives at BanCoppel. Thus, all creative pieces highlight the complexity of getting the money when it is not sent to BanCoppel. Outdoor advertisement created by Richards/Lerma, United States for BanCoppel, within the category: Finance.
阿瓜塞罗、马卡斯、特拉菲科
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Aguacero, Marchas, Trafico
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