营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    案例简介:@ pete_k_muller的照片 “夜晚对我来说是最艰难的,” 加州天堂的高中心理学家Carly Ingersoll说。“感觉就像我回到了一个陌生人的家。我知道这是不合理的,因为这是我的房子,但在它周围失去了这么多,完全改变了我与它的情感联系。“。卡莉住的租来的房子是少数几个在2018年11月所谓的营火中幸存下来的建筑之一。这场大火摧毁了几乎整个天堂小镇,造成86人死亡,是该州历史上最致命的一次。大火过后,卡莉发现自己几乎一个人住在一个曾经有数十名居民的社区中。“我们都有社区和归属感的需求。但是,不仅重建我们失去的物理结构,而且重建这里存在的实际社区的过程是什么,”她问。她的问题象征着环境转型对我们的社会结构产生残留影响的方式。卡莉的故事是新的 @ natgeodocs和 @ RealRonHoward纪录片《重建天堂》的一部分,该纪录片将于今天发布。我加入这个团队是因为我在 # solastalgia这个概念上的工作,这是一个新词,用来描述通常伴随着环境转变的主要形式的情绪困扰。有关此故事的更多信息,请查看Nat Geo在bio中的链接。

    案例简介:Photo by @pete_k_muller “The nights are the hardest for me,” says Carly Ingersoll, a high school psychologist in Paradise, California. “It feels like I come home to a stranger’s house. I know that’s not rational, because it is my house, but losing so much around it completely changed my sense of emotional connection to it.” The rented house where Carly lives is one of only a handful of structures that survived the so-called Camp Fire in November 2018. Destroying nearly the entire town of Paradise and killing 86 people, the fire was the deadliest in the state's history. In the wake of the fire, Carly found herself living nearly alone in a neighborhood that once had dozens of residents. “We all have this need for community and belonging. But what is the process of rebuilding not only the physical structures that we lost but rebuilding the actual community that existed here,” she asks. Her question is emblematic of the ways in which environmental transformation has residual effects on our social fabric. Carly’s story is part of a new @natgeodocs and @RealRonHoward documentary entitled Rebuilding Paradise, which releases today. I joined the team because of my work on the concept of #solastalgia, a new word coined to describe the emotional distress that often accompanies major forms of environmental transformation.Check out Nat Geo's link in bio for more on this story.

    国家地理 - Photo by @pete_k_muller “The nights are the hardest for me,” says Carly Ingersoll, a high school psychologist in Paradise

    案例简介:@ pete_k_muller的照片 “夜晚对我来说是最艰难的,” 加州天堂的高中心理学家Carly Ingersoll说。“感觉就像我回到了一个陌生人的家。我知道这是不合理的,因为这是我的房子,但在它周围失去了这么多,完全改变了我与它的情感联系。“。卡莉住的租来的房子是少数几个在2018年11月所谓的营火中幸存下来的建筑之一。这场大火摧毁了几乎整个天堂小镇,造成86人死亡,是该州历史上最致命的一次。大火过后,卡莉发现自己几乎一个人住在一个曾经有数十名居民的社区中。“我们都有社区和归属感的需求。但是,不仅重建我们失去的物理结构,而且重建这里存在的实际社区的过程是什么,”她问。她的问题象征着环境转型对我们的社会结构产生残留影响的方式。卡莉的故事是新的 @ natgeodocs和 @ RealRonHoward纪录片《重建天堂》的一部分,该纪录片将于今天发布。我加入这个团队是因为我在 # solastalgia这个概念上的工作,这是一个新词,用来描述通常伴随着环境转变的主要形式的情绪困扰。有关此故事的更多信息,请查看Nat Geo在bio中的链接。

    国家地理 - Photo by @pete_k_muller “The nights are the hardest for me,” says Carly Ingersoll, a high school psychologist in Paradise

    案例简介:Photo by @pete_k_muller “The nights are the hardest for me,” says Carly Ingersoll, a high school psychologist in Paradise, California. “It feels like I come home to a stranger’s house. I know that’s not rational, because it is my house, but losing so much around it completely changed my sense of emotional connection to it.” The rented house where Carly lives is one of only a handful of structures that survived the so-called Camp Fire in November 2018. Destroying nearly the entire town of Paradise and killing 86 people, the fire was the deadliest in the state's history. In the wake of the fire, Carly found herself living nearly alone in a neighborhood that once had dozens of residents. “We all have this need for community and belonging. But what is the process of rebuilding not only the physical structures that we lost but rebuilding the actual community that existed here,” she asks. Her question is emblematic of the ways in which environmental transformation has residual effects on our social fabric. Carly’s story is part of a new @natgeodocs and @RealRonHoward documentary entitled Rebuilding Paradise, which releases today. I joined the team because of my work on the concept of #solastalgia, a new word coined to describe the emotional distress that often accompanies major forms of environmental transformation.Check out Nat Geo's link in bio for more on this story.

    暂无简介

    国家地理 - Photo by @pete_k_muller “The nights are the hardest for me,” says Carly Ingersoll, a high school psychologist in Paradise

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入