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案例简介：CVV运动鼓励人们表达自己的感受 Leo Burnett TM创建的广告具有文字，这些文字以图形格式以建筑物，桥梁和悬崖的形状揭示人们的思想。 2020年8月 -- “当我们不表达自己的感情时，我们的沉默会走向何方？” 这个问题正在社交媒体上出现，表达了利奥·伯内特为非政府组织CVV-valoriza ç ã o da Vida中心 (“生命欣赏中心”) 发起的新运动的座右铭。在 “沉默可以隐藏我们最响亮的叫喊声” 的概念下，广告强调讨论我们的感受以提高精神卫生的重要性。 广告上的文案以文学叙事的形式呈现，并揭示了人们在情感压力下的思想。这些作品表明，人们通常只在思想上向自己透露自己的感受，而没有向朋友和同事表达痛苦，因此排除了外部帮助的可能性。这些文字是为了形成建筑物、桥梁和悬崖的形状而写的，以表明这种想法会导致自制的陷阱。 根据Google趋势，6月对 “精神卫生” 的搜索达到了巴西过去10年的最高峰。与2019年6月相比，有61% 的增长。然而，如果与大流行前时期 (2月) 相比，跃升幅度为70%。与精神卫生有关的主要问题包括焦虑，精神乏力和抑郁症。根据世卫组织，巴西2019年是世界上焦虑疾病患者比例最高的国家，在抑郁症病例中排名第五。 没有科学研究证明新型冠状病毒肺炎大流行期间的社会隔离增加了自杀人数，但事实是，远离朋友、工作和社交会引发焦虑和抑郁。这些作品不仅仅是一场宣传运动，而是邀请人们互相交谈。打电话给你的朋友，在家里和家人聊天，如果你需要帮助，不要犹豫拨打188。我们想知道: 你好吗？
建筑
案例简介：CVV Campaign encourages people to express their feelings Ads created by Leo Burnett TM feature texts that reveal people’s thoughts in graphical format, in the shapes of a building, a bridge, and a precipice. August 2020 – “Where does our silence go when we refrain from expressing our feelings?” This question is going around on social media, and expresses the motto of the new campaign created by Leo Burnett TM for the NGO CVV – Centro de Valorização da Vida (“Center for the Appreciation of Life”). Under the concept of “Silence can hide our loudest shouts,” the ads emphasize the importance of discussing our feelings in order to improve mental health. The copy on the ads is presented in the form of literary narratives, and reveals the thoughts of people under emotional stress. The pieces show that people generally reveal their feelings only to themselves, in thought, without expressing their anguish to their friends and colleagues, therefore precluding the possibility of outside help. The texts are written so as to form the shapes of a building, a bridge, and a precipice, in order to show that such thoughts can lead to self-made traps. According to Google Trends, in June the search for “mental health” reached the highest peak of the last 10 years in Brazil. Compared to June 2019, there was a 61% increase. However, if compared to the pre-pandemic period (February), the jump was of 70%. Among the main concerns related to mental health are anxiety, mental fatigue, and depression. According to the World Health Organization (WHO), in 2019 Brazil was the country with the highest ratio of people with anxiety disorders in the world, and took the fifth position in number of cases of depression. There are no scientific studies proving that social isolation during the Covid-19 pandemic has increased the number of suicides, but it is a fact that being away from friends, work, and social interactions can trigger anxiety and depression. More than an awareness campaign, these pieces are an invitation for people to talk to each other. Call your friends, talk to your family at home, and don’t hesitate to dial 188 if you need help. We want to know: How are you doing?
Building
案例简介：CVV运动鼓励人们表达自己的感受 Leo Burnett TM创建的广告具有文字，这些文字以图形格式以建筑物，桥梁和悬崖的形状揭示人们的思想。 2020年8月 -- “当我们不表达自己的感情时，我们的沉默会走向何方？” 这个问题正在社交媒体上出现，表达了利奥·伯内特为非政府组织CVV-valoriza ç ã o da Vida中心 (“生命欣赏中心”) 发起的新运动的座右铭。在 “沉默可以隐藏我们最响亮的叫喊声” 的概念下，广告强调讨论我们的感受以提高精神卫生的重要性。 广告上的文案以文学叙事的形式呈现，并揭示了人们在情感压力下的思想。这些作品表明，人们通常只在思想上向自己透露自己的感受，而没有向朋友和同事表达痛苦，因此排除了外部帮助的可能性。这些文字是为了形成建筑物、桥梁和悬崖的形状而写的，以表明这种想法会导致自制的陷阱。 根据Google趋势，6月对 “精神卫生” 的搜索达到了巴西过去10年的最高峰。与2019年6月相比，有61% 的增长。然而，如果与大流行前时期 (2月) 相比，跃升幅度为70%。与精神卫生有关的主要问题包括焦虑，精神乏力和抑郁症。根据世卫组织，巴西2019年是世界上焦虑疾病患者比例最高的国家，在抑郁症病例中排名第五。 没有科学研究证明新型冠状病毒肺炎大流行期间的社会隔离增加了自杀人数，但事实是，远离朋友、工作和社交会引发焦虑和抑郁。这些作品不仅仅是一场宣传运动，而是邀请人们互相交谈。打电话给你的朋友，在家里和家人聊天，如果你需要帮助，不要犹豫拨打188。我们想知道: 你好吗？
Building
案例简介：CVV Campaign encourages people to express their feelings Ads created by Leo Burnett TM feature texts that reveal people’s thoughts in graphical format, in the shapes of a building, a bridge, and a precipice. August 2020 – “Where does our silence go when we refrain from expressing our feelings?” This question is going around on social media, and expresses the motto of the new campaign created by Leo Burnett TM for the NGO CVV – Centro de Valorização da Vida (“Center for the Appreciation of Life”). Under the concept of “Silence can hide our loudest shouts,” the ads emphasize the importance of discussing our feelings in order to improve mental health. The copy on the ads is presented in the form of literary narratives, and reveals the thoughts of people under emotional stress. The pieces show that people generally reveal their feelings only to themselves, in thought, without expressing their anguish to their friends and colleagues, therefore precluding the possibility of outside help. The texts are written so as to form the shapes of a building, a bridge, and a precipice, in order to show that such thoughts can lead to self-made traps. According to Google Trends, in June the search for “mental health” reached the highest peak of the last 10 years in Brazil. Compared to June 2019, there was a 61% increase. However, if compared to the pre-pandemic period (February), the jump was of 70%. Among the main concerns related to mental health are anxiety, mental fatigue, and depression. According to the World Health Organization (WHO), in 2019 Brazil was the country with the highest ratio of people with anxiety disorders in the world, and took the fifth position in number of cases of depression. There are no scientific studies proving that social isolation during the Covid-19 pandemic has increased the number of suicides, but it is a fact that being away from friends, work, and social interactions can trigger anxiety and depression. More than an awareness campaign, these pieces are an invitation for people to talk to each other. Call your friends, talk to your family at home, and don’t hesitate to dial 188 if you need help. We want to know: How are you doing?
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