'Wish You Were Here,' is a national brand campaign for Travelocity in the US, gives the brand's Roaming Gnome a starring role as a seasoned world traveler, depicting him in various destinations while he shares the benefits of Travelocity membership. While the Roaming Gnome was already a regular presence in Travelocity’s advertising, this works casts him in the leading role.The campaign uses Travelocity’s existing 'Wander Wisely' tagline, but it’s the first new work under that platform in more than two years and represents a new creative direction for the brand.Ads will run primarily on TV in :30 and :15 versions nationally, as well as across online video and social platforms. Proof also handles the Roaming Gnome’s social media handles, which will also feature behind-the-scenes glimpses of the campaign from the lead talent’s perspective.CreditsExecutive Creative Director: Craig MikesArt Director: Lane JordanCopywriter: Claire JordanProducer: Amy HurtGroup Account Director: Dionne EstabrookAccount Supervisor: Blair WilliamsSenior Strategist: Deb FreemanProduction CreditsDirector: Sean ThonsonProduction Company: WondrosEditor: EinarEditorial: Union EditorialAudio: Digital DomainFinish: Finland Finish