Vodafone has developed a creative campaign to drive downloads of the ground-breaking crowdsourcing app, DreamLab, by demonstrating how easy it is for anyone to play a role in the fight against cancer. The app was launched by The Vodafone Foundation and Imperial College, London and harnesses the processing power of smart phones to help crunch cancer research data whilst their users sleep.The '#SleepLikeAHero' campaign includes a 60-second film, ‘The Call,’ starring actor John Boyega. The spot, produced by Text100, features Boyega receiving an eagerly expected call from his agent offering him a new 'hero' role.The twist is not what John expected: he’s asked not to star, but to play sidekick to the app. The film ends with John ready and willing to accept the challenge to '#SleepLikeAHero'.CreditsCreative Director: Tom EdwardsProducer: Audrey DavenportWriter/Director: Chris BoyleDOP: Benedict SpenceAgency Producer: Ryan ProutAccount Manager: Mike BrowneCreative team: Jack London, Martin Lathbury, Shodor Uddin, Sarah Kerley, Anthony ChapmanCo-ordinator: Dan O’NeilEditor: Dan PearcePhotographer: Jordan Curtis Hughes