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没有人能抵制在PicWicToys玩的诱惑
案例简介：PicWicToys自将史蒂夫·统治 (Steve the reigns) 交给其交流以来的首次电视宣传活动，在一个使整个行业都与众不同的地方举办了一场疯狂的圣诞节比赛: 其游戏商店。对于PicWicToys这样的玩具零售商来说，圣诞节当然是一年中最受期待的时间。而且由于其45家商店不仅是其他商店，而且是实际的游乐场，因此史蒂夫决定将这种与众不同的资产作为其圣诞节活动的中心。PicWicToys商店变成了疯狂的追逐…… 在12瓦赛车上!从大片中汲取灵感的TVC，使我们潜入纯粹的童年乐趣的vor- tex。法国史蒂夫为PicWic玩具制作的电影广告，类别为: 零售服务。
没有人能抵制在PicWicToys玩的诱惑
案例简介：For its first TV campaign since handing Steve the reigns to its communication, PicWicToys presents a crazy Christmas race in the one place that makes all the difference in the industry: its play stores. Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign. The PicWicToys store is turned into the set of a frenetic chase… on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor- tex of pure childhood fun. Film advertisement created by Steve, France for PicWic Toys, within the category: Retail Services.
No one can resist the temptation to play at PicWicToys
案例简介：PicWicToys自将史蒂夫·统治 (Steve the reigns) 交给其交流以来的首次电视宣传活动，在一个使整个行业都与众不同的地方举办了一场疯狂的圣诞节比赛: 其游戏商店。对于PicWicToys这样的玩具零售商来说，圣诞节当然是一年中最受期待的时间。而且由于其45家商店不仅是其他商店，而且是实际的游乐场，因此史蒂夫决定将这种与众不同的资产作为其圣诞节活动的中心。PicWicToys商店变成了疯狂的追逐…… 在12瓦赛车上!从大片中汲取灵感的TVC，使我们潜入纯粹的童年乐趣的vor- tex。法国史蒂夫为PicWic玩具制作的电影广告，类别为: 零售服务。
No one can resist the temptation to play at PicWicToys
案例简介：For its first TV campaign since handing Steve the reigns to its communication, PicWicToys presents a crazy Christmas race in the one place that makes all the difference in the industry: its play stores. Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign. The PicWicToys store is turned into the set of a frenetic chase… on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor- tex of pure childhood fun. Film advertisement created by Steve, France for PicWic Toys, within the category: Retail Services.
没有人能抵制在PicWicToys玩的诱惑
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No one can resist the temptation to play at PicWicToys
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