Nearly two years after the historic groundbreaking ceremony for the largest expansion in its 101-year history, the San Diego Zoo Global launches the Conrad Prebys Africa Rocks exhibit.To introduce the expansive and diverse experience, dedicated to plant and animal species from six different African habitats, M&C Saatchi LA developed creative content for an integrated marketing campaign to engage people of all ages. The 'Africa Rocks,' campaign will enjoy a multi-channel tour, complete with broadcast, posters, out of home, and social throughout the summer.CreditsChief Marketing Officer: Ted MolterMarketing Director, Communications & Interpretation: Debra EricksonAssociate Director, Design: Damien LasaterAssociate Director, Communications: Mike WarburtonAgency: M&C Saatchi LAExecutive Creative Director: Maria SmithAssociate Creative Director/AD: Ron TapiaAssociate Creative Director/CW: Ben LayCW/AD: Stephen ReidmillerDirector of Content Production: Dennis Di SalvoPrint Production Director: Brian BushawGroup Account Director: Mike WiltonAccount Director: Makeia CarrierPrint Poster Illustration:SCROJOKyle LambertProduction Company: Gentleman ScholarDirectors: William Campbell and Will JohnsonExecutive Producer: Jo ArghirisHead of Production: Rachel KaminekArt Director: Michael TavarezProducer: Nikki ManiolasDesigners: Hana Eunjin Yean, JP Rooney, Macauley Johnson, Andy Lyon, Brandon Smith, Cam Floyd, Hanna No, James Levy, Kelly Jung, Paul Kim2D Animators: Chris Finn, Macauley Johnson, Andy Lyon, Danni Fisher-Shin, Henry Pak, Jeffrey “Jip” Jeong, Yoogin SeolAE Compositor: Ramzee HoganCel Animators: Abigail Magno, Andy Lyon, Laura Yilmaz, Sean Buckelew3D Animators: Jamie Sawyer, Sarah Wolfe3D Generalists: Chris Finn, Tim Hayward, Jacques Clement, Jessica Ramirez, Mike Cahill3D Rigger: Tim HaywardNuke Compositor: Chris Brown, Matt LavoyMusic Company: YessianCreative Director: Andy GrushExecutive Producer: David GoldSenior Producer: Katie OvercashComposers: Jimmy Haun, Andy GrushMix Company: Margarita MixMixer: Paul Hurtubise