To celebrate the opening of Walkabout Australia, San Diego Zoo Safari Park’s new interactive safari, agency M&C Saatchi LA has launched 'Safari, Aussie Style. Embracing the Way of the Roo.' The campaign is guided by Kanguru, an endearingly free-spirited, bohemian Australian with a Southern Californian flower-child attitude. Along the Walkabout, he encounters some of the fauna that inspire his positive outlook. Visitors to Walkabout Australia can do the same, while they explore 3.6 acres of everything awesomely Aussie in four different habitats.The creative team that brought the campaign to life was a unique mix of Australians and SoCal natives, notes Maria Smith, executive creative director, M&C Saatchi LA. “We all brought our different perspectives to creating spots that capture just how awesome it is to be able to get up close and interact with some of Australia’s most fascinating creatures, in the heart of southern California.”The campaign includes spots for broadcast and theatrical release, directed by Gentlemen (Brett Snider and Billy Federighi) that air throughout the summer. 'Welcome to Walkabout,' is a centerpiece: 30 spot that introduces the Way of the Roo with the affable Kanguru and his furry and feathered Aussie mates. Kanguru’s inviting and over-the-top positivity also connects via accompanying radio spots featuring philosophical 'Roo-isms.'CreditsClient: San Diego Zoo GlobalTed Molter, Chief Marketing OfficerDebra Erickson, Marketing DirectorDamien Lasater, Associate Director of DesignAgency: M&C Saatchi LAExecutive Creative Director: Maria SmithCreative Director: Ron TapiaCopywriter / Associate Creative Director: Ben LayCopywriter: Michael SkarbekArt Director: Victor BernedoDirector of Content Producer: Dennis Di SalvoChief Strategy Officer: Kate BristowManaging Director: Mike WiltonAccount Director: Makeia CarrierAccount Director: Daisy PeraltaAccount Executive: Katie JordanMedia Agency: Giant SpoonVP Media: Alana WhiteDirector, Media Strategy: Grace DamoAssociate Director: Annie NamProduction Company: Media MobExecutive Producer: Greg JonesLine Producer: Desiree LaufasaDirector: Gentlemen: Brett Snider and Billy FederighiDirector of Photography: Kevin MossEditorial House: Cosmo StreetEditor: John BradleyAnimation: Rusty IppolotoVFX Studio: MakeFXColor / Finishing: ApacheMusic Composition / Music House: APMSound Studio: Margarita MixSound Engineer: Paul HurtubiseOOH Photographer: Markku Lahdesmaki