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肺癌
案例简介：一项新的社会运动致力于吸烟的危险，作为 “你不在乎吗？!” 项目的一部分。这项运动的主要目标是回顾烟草爱好者正在面临的不可避免的健康问题。心肌梗塞、阳痿和肺癌只是疾病列表的一部分，每个吸烟者都会因为成瘾而面临这些问题。每张印刷品都包含通往四方在线页面的 QR 码，用户可以在莫斯科最近的 10 个 “禁止吸烟” 地点办理登机手续。此登记入住表示打算不吸烟，然后用户可以与朋友和同事分享他的决定。据俄罗斯卫生部称，俄罗斯有 4400万人患有尼古丁成瘾。吸烟每年杀死 400,000 俄罗斯人。
肺癌
案例简介：A new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!". The main goal of this campaign is to recall about unavoidable health problems that are awaiting tobacco lovers. Myocardial infarction, impotence and lung cancer are just a part of diseases' list which every smoker can face because of his addiction. Each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates. According to Russian Ministry of Health, there are 44 million people who suffer from nicotine addiction in Russia. Smoking kills 400 thousand Russians every year.
Lung cancer
案例简介：一项新的社会运动致力于吸烟的危险，作为 “你不在乎吗？!” 项目的一部分。这项运动的主要目标是回顾烟草爱好者正在面临的不可避免的健康问题。心肌梗塞、阳痿和肺癌只是疾病列表的一部分，每个吸烟者都会因为成瘾而面临这些问题。每张印刷品都包含通往四方在线页面的 QR 码，用户可以在莫斯科最近的 10 个 “禁止吸烟” 地点办理登机手续。此登记入住表示打算不吸烟，然后用户可以与朋友和同事分享他的决定。据俄罗斯卫生部称，俄罗斯有 4400万人患有尼古丁成瘾。吸烟每年杀死 400,000 俄罗斯人。
Lung cancer
案例简介：A new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!". The main goal of this campaign is to recall about unavoidable health problems that are awaiting tobacco lovers. Myocardial infarction, impotence and lung cancer are just a part of diseases' list which every smoker can face because of his addiction. Each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates. According to Russian Ministry of Health, there are 44 million people who suffer from nicotine addiction in Russia. Smoking kills 400 thousand Russians every year.
肺癌
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Lung cancer
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基本信息
- 广告品牌： Don't you care?!
- 发布日期： 2013-09-23
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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