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你不在乎吗？!: 肺癌，心脏病，阳痿，癌症
案例简介：
你不在乎吗？!: 肺癌，心脏病，阳痿，癌症
案例简介：
Don't you care?!: Lung cancer, Heart attack, Impotence, Cancer
案例简介：
Don't you care?!: Lung cancer, Heart attack, Impotence, Cancer
案例简介：
你不在乎吗？!: 肺癌，心脏病，阳痿，癌症
暂无简介
Don't you care?!: Lung cancer, Heart attack, Impotence, Cancer
暂无简介
基本信息
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案例详情
A new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!". The main goal of this campaign is to recall about unavoidable health problems that are awaiting tobacco lovers. Myocardial infarction, impotence and lung cancer are just a part of diseases' list which every smoker can face because of his addiction. Each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates. According to Russian Ministry of Health, there are 44 million people who suffer from nicotine addiction in Russia. Smoking kills 400 thousand Russians every year.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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