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雷鸟
案例简介：想法 关键的挑战是为分支镜头精心制作一个完全照片真实的帕克 CG 版本，而不显示相机内拍摄的木偶和 CG 角色之间的任何差异。对最初的雷鸟角色进行了广泛的研究，与专家合作研究他们动作的每一个细节，包括姿势、手势和木偶反射光线的方式。木偶头发的更精细的细节需要大量的关注，以平衡超现实主义的感觉和木偶的整体合成外观。与大多数工作不同的是，动画师努力追求照片的完美，这是细节上的完美缺陷，比如木偶弦，这是决定真实娱乐的不可或缺的。布料模拟也需要非常小心。我们努力重新调整服装，以匹配现代世界木偶的大小及其与真实人类的互动。动画师还努力巧妙地增强微型场景，以符合典型的雷鸟风格。 简要解释 我们看到木偶人物佩内洛普夫人和帕克穿着夫人的粉红色六轮劳斯莱斯在现实世界的街道上行驶。帕克坐在前面开车。当他们开车前进时，佩内洛普夫人给了可怜的受压迫的帕克一份要做的事情的清单。帕克看起来受够了。他把佩内洛普夫人的车停在后面，带着一封信去哈利法克斯的一家分店。他惊讶地发现自己在哈利法克斯储蓄者奖抽奖中获得了 500,000 英镑的最高奖金。当哈利法克斯的一位同事问他将把钱花在什么上时，帕克很努力地想。接下来，我们看到他的老板佩内洛普夫人回到了大厦，敲钟是为了引起帕克的注意。但是帕克无处可寻。那是因为他在一个美丽的海滩上，手里拿着鸡尾酒，向路过的滑水者挥手致意。
雷鸟
案例简介：Idea The key challenge was to carefully create a fully photo-real CG version of Parker for the branch shots without showing any signs of the difference between the actual puppets shot in-camera and the CG characters. Extensive research was carried out into the original Thunderbird characters, working with experts to study every detail of their movements, including poses, gestures and the way light reflected off the puppets. The finer details of the puppets’ hair required a great deal of attention to balance a sense of hyperrealism with the overall synthetic appearance of the puppets. Unlike in most jobs, where animators strive for photoreal perfection, it was perfecting imperfection in details such as the puppet strings which was integral in determining the authentic recreation. The cloth simulation also required a great level of care. We worked to rescale the clothing to match the size of the puppets in the modern world and their interaction with real humans. The animators also worked to subtly enhance the miniature sets in keeping with the archetypal Thunderbirds style. BriefExplanation We see the puppet characters Lady Penelope and Parker driving along the streets of the real world in her Ladyship’s pink, six-wheeled Rolls Royce. Parker sits up front driving. As they drive along, Lady Penelope gives poor downtrodden Parker a list of things to do. Parker looks fed up. He parks the car with Lady Penelope in the back and visits a Halifax branch with a letter. He’s amazed to discover he has won the top prize of £500,000 in the Halifax Savers Prize Draw. When asked by a Halifax colleague what he’ll spend the money on, Parker thinks hard. Next, we see that his boss Lady Penelope is back at the mansion ringing the bell to get Parker’s attention. But Parker is nowhere to be seen. That’s because he’s on a beautiful beach, cocktail in hand, waving to a passing water-skier.
Thunderbirds
案例简介：想法 关键的挑战是为分支镜头精心制作一个完全照片真实的帕克 CG 版本，而不显示相机内拍摄的木偶和 CG 角色之间的任何差异。对最初的雷鸟角色进行了广泛的研究，与专家合作研究他们动作的每一个细节，包括姿势、手势和木偶反射光线的方式。木偶头发的更精细的细节需要大量的关注，以平衡超现实主义的感觉和木偶的整体合成外观。与大多数工作不同的是，动画师努力追求照片的完美，这是细节上的完美缺陷，比如木偶弦，这是决定真实娱乐的不可或缺的。布料模拟也需要非常小心。我们努力重新调整服装，以匹配现代世界木偶的大小及其与真实人类的互动。动画师还努力巧妙地增强微型场景，以符合典型的雷鸟风格。 简要解释 我们看到木偶人物佩内洛普夫人和帕克穿着夫人的粉红色六轮劳斯莱斯在现实世界的街道上行驶。帕克坐在前面开车。当他们开车前进时，佩内洛普夫人给了可怜的受压迫的帕克一份要做的事情的清单。帕克看起来受够了。他把佩内洛普夫人的车停在后面，带着一封信去哈利法克斯的一家分店。他惊讶地发现自己在哈利法克斯储蓄者奖抽奖中获得了 500,000 英镑的最高奖金。当哈利法克斯的一位同事问他将把钱花在什么上时，帕克很努力地想。接下来，我们看到他的老板佩内洛普夫人回到了大厦，敲钟是为了引起帕克的注意。但是帕克无处可寻。那是因为他在一个美丽的海滩上，手里拿着鸡尾酒，向路过的滑水者挥手致意。
Thunderbirds
案例简介：Idea The key challenge was to carefully create a fully photo-real CG version of Parker for the branch shots without showing any signs of the difference between the actual puppets shot in-camera and the CG characters. Extensive research was carried out into the original Thunderbird characters, working with experts to study every detail of their movements, including poses, gestures and the way light reflected off the puppets. The finer details of the puppets’ hair required a great deal of attention to balance a sense of hyperrealism with the overall synthetic appearance of the puppets. Unlike in most jobs, where animators strive for photoreal perfection, it was perfecting imperfection in details such as the puppet strings which was integral in determining the authentic recreation. The cloth simulation also required a great level of care. We worked to rescale the clothing to match the size of the puppets in the modern world and their interaction with real humans. The animators also worked to subtly enhance the miniature sets in keeping with the archetypal Thunderbirds style. BriefExplanation We see the puppet characters Lady Penelope and Parker driving along the streets of the real world in her Ladyship’s pink, six-wheeled Rolls Royce. Parker sits up front driving. As they drive along, Lady Penelope gives poor downtrodden Parker a list of things to do. Parker looks fed up. He parks the car with Lady Penelope in the back and visits a Halifax branch with a letter. He’s amazed to discover he has won the top prize of £500,000 in the Halifax Savers Prize Draw. When asked by a Halifax colleague what he’ll spend the money on, Parker thinks hard. Next, we see that his boss Lady Penelope is back at the mansion ringing the bell to get Parker’s attention. But Parker is nowhere to be seen. That’s because he’s on a beautiful beach, cocktail in hand, waving to a passing water-skier.
雷鸟
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Thunderbirds
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基本信息
- 广告战役： #Halifax-影视-97d2#
- 广告品牌： Halifax
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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