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绿色和平屏保
案例简介：二氧化碳 气候杀手。在 2007，没有其他话题更主导环境政策。有充分的理由: 根据最新的气候模型，全球气温将在不久的将来上升 3.5 摄氏度，这意味着许多生态系统的终结。 作为一名独立的环境活动家，绿色和平组织没有财力发起一场跨内部的全球运动来提高对此事的认识。只有互联网提供了接触大量预算有限的人的机会。因此，我们设计并编写了一个屏幕保护程序，可以免费下载。一旦屏幕保护程序被激活，就会显示一张非常熟悉的图片: 在海洋中游泳的可爱热带鱼。当用户在几分钟后回到他的电脑时，一个完全不同的景象在等着他。所有的鱼都在水面上漂浮，因为三分钟后，海洋中的所有生命都会自动死亡。我们的信息浮在屏幕上: “关闭电脑不仅节省了大量能源。” 以及我们的行动呼吁。通过这样做，我们设法把媒体本身变成了信息。 屏幕保护程序不仅遍布整个奥地利，而且远远超出了它的国际边界。结果，成千上万的家庭、办公室和学校面临着我们关于全球变暖的隐藏信息和我们的行动呼吁，每次他们把电脑无人看管。它仍然在继续传播.
绿色和平屏保
案例简介：Co2 the climate killer. In 2007, no other topic has dominated environmetal policy more. For good reason: According to the most recent climate models, global temperature will rise by 3.5 degrees Celsius within the near future meaning the end to many ecosystems. As an independent environmental activist, Greenpeace does not have the financial means to launch a cross-medial global campaign to create awareness for this matter. Only the internet provides the opportunity to reach an enormous amount of people with a modest budget. Thus, we designed and programmed a screensaver which can be downloaded for free. As soon as the screensaver is activated, displays a very familiar picture: cute tropical fish swimming in the ocean. When the user returns to his computer after a few minutes, a completely different sight awaits him. All fish are drifting belly-up on the water surface, because after three minutes, all life in the ocean dies automatically. Our message floats on top of the screen : Turning off your computer saves a lot more than just energy." together with our call to action. By doing so, we managed to turn the medium itself into the message. The screensaver not only spread across all of Austria, but way beyond it's international borders. As a result, hundreds of thousands of households, offices and schools were confronted with our hidden message about global warming and our call to action everytime they left their computer unattended. And it still keeps on spreading...
Greenpeace Screensaver
案例简介：二氧化碳 气候杀手。在 2007，没有其他话题更主导环境政策。有充分的理由: 根据最新的气候模型，全球气温将在不久的将来上升 3.5 摄氏度，这意味着许多生态系统的终结。 作为一名独立的环境活动家，绿色和平组织没有财力发起一场跨内部的全球运动来提高对此事的认识。只有互联网提供了接触大量预算有限的人的机会。因此，我们设计并编写了一个屏幕保护程序，可以免费下载。一旦屏幕保护程序被激活，就会显示一张非常熟悉的图片: 在海洋中游泳的可爱热带鱼。当用户在几分钟后回到他的电脑时，一个完全不同的景象在等着他。所有的鱼都在水面上漂浮，因为三分钟后，海洋中的所有生命都会自动死亡。我们的信息浮在屏幕上: “关闭电脑不仅节省了大量能源。” 以及我们的行动呼吁。通过这样做，我们设法把媒体本身变成了信息。 屏幕保护程序不仅遍布整个奥地利，而且远远超出了它的国际边界。结果，成千上万的家庭、办公室和学校面临着我们关于全球变暖的隐藏信息和我们的行动呼吁，每次他们把电脑无人看管。它仍然在继续传播.
Greenpeace Screensaver
案例简介：Co2 the climate killer. In 2007, no other topic has dominated environmetal policy more. For good reason: According to the most recent climate models, global temperature will rise by 3.5 degrees Celsius within the near future meaning the end to many ecosystems. As an independent environmental activist, Greenpeace does not have the financial means to launch a cross-medial global campaign to create awareness for this matter. Only the internet provides the opportunity to reach an enormous amount of people with a modest budget. Thus, we designed and programmed a screensaver which can be downloaded for free. As soon as the screensaver is activated, displays a very familiar picture: cute tropical fish swimming in the ocean. When the user returns to his computer after a few minutes, a completely different sight awaits him. All fish are drifting belly-up on the water surface, because after three minutes, all life in the ocean dies automatically. Our message floats on top of the screen : Turning off your computer saves a lot more than just energy." together with our call to action. By doing so, we managed to turn the medium itself into the message. The screensaver not only spread across all of Austria, but way beyond it's international borders. As a result, hundreds of thousands of households, offices and schools were confronted with our hidden message about global warming and our call to action everytime they left their computer unattended. And it still keeps on spreading...
绿色和平屏保
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Greenpeace Screensaver
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