El Mundo Newspaper|海报/平面|广告营销案例【ADGuider广告指南】

《世界报》报

案例简介：翻译报纸头版标题 1: 明天的历史将在罗伯托 · 克莱门特体育馆标题 2: 来看看 Nuyoricans 的行动周六下午7点标题 3: 所有波多黎各人都将支持他们的团队 (这篇文章谈到了纪录片: 导演、制作公司、概要、首映日期,等) 报纸的内页 -- 内页摘要，有 1979年7月7日的真实文章，如关于 1969年登月的新闻，关于天空实验室的新闻等。; 还有关于 79 年比赛、篮球和体育的新闻。我们还写了对未来的预测、读者来信和奥运会日历。我们制作了一些小广告，比如打字机课程中的速写、催眠咨询等。我们还说服我们的客户宣传真正的复古风格广告，即使他们有 79 年的标志。高露洁、肯德基、必胜客、国立大学…… 他们都同意了，并和我们一起回到 1979年。 EntrySummary 1979泛美运动会在波多黎各举行。在 3,700 名运动员中，波多黎各篮球队创造了历史。这个岛非常重视篮球。《 Nuyorican Basket 》是一部纪录片，讲述了这个团队的故事，它成为了整个国家的灵感来源。这部纪录片将于 2017年7月8日在罗伯托 · 克莱门特体育馆首映。我们的任务是最大限度地填满体育馆。我们决定在波多黎各最古老、最亲爱的报纸上宣传这部电影，该报报道了 79 年的奥运会: 《世界报》。问题是: 30 年前报纸关门了。没关系。2017年7月7日，我们将 El Mundo 还给波多黎各。我们完全复制了它的格式，并印刷了数千份。我们在首映前一天推出了它，日期是 1979年7月7日，并在整个岛上分发了副本。

《世界报》报

案例简介：Translation FRONT PAGE OF THE NEWSPAPER HEADLINE 1: Tomorrow history will be made at Roberto Clemente Coliseum HEADLINE 2: Come see the Nuyoricans in action • Saturday at 7pm HEADLINE 3: All Puerto Ricans will support their Team (The article talks about the documentary: directors, production company, synopsis, date of premiere, etc.) INSIDE PAGES OF THE NEWSPAPER - SUMMARY On the inside pages, there are real articles of July 7th, 1979, such as the news about the moon landing in 1969, about the Skylab, etc.; and also news about the ‘79 Games, basketball, and sports. We also wrote predictions for the future, letters of readers and the calendar of the games. We created some little ads, such as speedwriting in typewriter courses, hypnosis consultations, and others. We also convinced our clients to advertise REAL retro-style ads, even with their ‘79 logos. Colgate, KFC, Pizza Hut, National College… all of them agreed, and came back with us to 1979. EntrySummary 1979. The Pan American Games are held in Puerto Rico. Among 3,700 athletes, the Puerto Rican Basketball Team made history. Basketball is taken very seriously in the Island. “Nuyorican Basket” is a documentary that tells the story of this Team, which became an inspiration for an entire country. The documentary would premiere in July 8th, 2017, in the Roberto Clemente Coliseum. Our mission was to fill the Coliseum to maximum capacity. We decided to promote the film in the oldest and dearest newspaper of Puerto Rico, which covered the ‘79 Games: EL MUNDO. The problem: the newspaper closed its doors 30 years ago. It didn’t matter. On July 7th, 2017, we gave back El Mundo to Puerto Rico. We reproduced exactly its format and printed thousands of copies. We launched it one day before the premiere, with the date of July 7, 1979, and distributed copies in the entire Island.