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给我读
案例简介:对于俄罗斯各地的 75.000 名孤儿来说,听父母通常给其他孩子读的童话故事只是一个梦。问题不仅仅是关于故事,而是关于每个孩子需要的关注、爱和关心。在 “改变一生” 慈善基金会的帮助下,我们邀请了俄罗斯各地的孤儿,他们想请他们读童话。他们命名了不同的名人。然后我们接近这些名人,拍摄他们阅读所要求的故事。我们在俄罗斯最大的两个社交平台上创建了两个频道 -- YouTube 和俄罗斯最大的社交网络 OK,相当于 FB。然后我们在这些频道上发布了请求和阅读视频。我们还使用了预滚动货币化技术来帮助基金会筹集资金 (这是俄罗斯第一次一个社会项目),帮助他们让俄罗斯孤儿的生活变得更好。
给我读
案例简介:For 75.000 orphans across Russia listening to fairytales usually read to other children by parents is just a dream. And the problem is not only about stories but about attention, love and care every kid needs. With the help of the Change one life Charitable Foundation we asked orphans all over Russia whom they want to ask to read a fairy tale. They named different celebrities. Then we approached these celebrities and shoot them reading the requested stories. We created two channels on two biggest social platforms in Russia – YouTube and OK, Russia’s biggest social network, the equivalent of FB. Then we published the requests and the reading videos on these channels.We also used the technology of pre-roll monetization to help raising money for the Foundation (for the first time in Russia for a social project) to help them making Russian orphans' lives better.
Read to me
案例简介:对于俄罗斯各地的 75.000 名孤儿来说,听父母通常给其他孩子读的童话故事只是一个梦。问题不仅仅是关于故事,而是关于每个孩子需要的关注、爱和关心。在 “改变一生” 慈善基金会的帮助下,我们邀请了俄罗斯各地的孤儿,他们想请他们读童话。他们命名了不同的名人。然后我们接近这些名人,拍摄他们阅读所要求的故事。我们在俄罗斯最大的两个社交平台上创建了两个频道 -- YouTube 和俄罗斯最大的社交网络 OK,相当于 FB。然后我们在这些频道上发布了请求和阅读视频。我们还使用了预滚动货币化技术来帮助基金会筹集资金 (这是俄罗斯第一次一个社会项目),帮助他们让俄罗斯孤儿的生活变得更好。
Read to me
案例简介:For 75.000 orphans across Russia listening to fairytales usually read to other children by parents is just a dream. And the problem is not only about stories but about attention, love and care every kid needs. With the help of the Change one life Charitable Foundation we asked orphans all over Russia whom they want to ask to read a fairy tale. They named different celebrities. Then we approached these celebrities and shoot them reading the requested stories. We created two channels on two biggest social platforms in Russia – YouTube and OK, Russia’s biggest social network, the equivalent of FB. Then we published the requests and the reading videos on these channels.We also used the technology of pre-roll monetization to help raising money for the Foundation (for the first time in Russia for a social project) to help them making Russian orphans' lives better.
给我读
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Read to me
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基本信息
- 广告战役: #Read to me project#
- 广告品牌: Change One Life
- 发布日期: 2017-03-01
- 行业领域: 其他
- 媒体类别: 短视频
- 广告语言: 俄语
- 媒介平台: 网络
- 获得奖项:
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