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案例简介：简介: 让一个基本上冷漠的城市参与旨在教育街头儿童的扫盲倡议。我们的客户 “世界儿童” 需要为该项目的成功筹集资金和志愿者。 解决方案: 我们观察到，大多数文盲街头儿童，讽刺的是，他们一天都在交通信号处向通勤者出售杂志和书籍。城市的其他地方花了相当多的时间试图在这些相同的道路上行驶。我们用这些孩子卖的杂志作为媒介，并敦促人们帮助孩子阅读它们; 通过撕掉, 杂志夹克上印有 “帮我读一下” 字样的信封。 结果: 在第一周，询问和捐赠开始涌入。在竞选期间，世界儿童为个别儿童获得了 300 多个赞助者，这一数字远远超过了前几年的结果。我们的客户还设法在全市范围内建立了临时学校，也有很多人打电话来，其中许多人现在是该项目的志愿者。
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案例简介：Brief: To get a largely indifferent city to participate in a literacy initiative, aimed at educating street children. Our client 'Children of the World' needed to generate both funds and volunteers for the programme to be successful. Solution: We observed that most of the street children who were illiterate, ironically spent their day selling magazines and books to commuters at traffic signals. The rest of the city spent a fair amount of time trying to navigate these same roads. We used the magazines these children were selling as the medium and urged people to help the kids read them; by placing tear-off, self-stamped envelopes on the jackets of the magazines with the message 'Help me read this'. Results: Within the first week itself, enquiries and donations started pouring in. Post the campaign period, Children of the World received over 300 sponsors for individual children, a number that far exceeded results in previous years. Our client also managed to set up makeshift schools across the city There were also many call-ins from people, many of whom are now volunteers for the programme.
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案例简介：简介: 让一个基本上冷漠的城市参与旨在教育街头儿童的扫盲倡议。我们的客户 “世界儿童” 需要为该项目的成功筹集资金和志愿者。 解决方案: 我们观察到，大多数文盲街头儿童，讽刺的是，他们一天都在交通信号处向通勤者出售杂志和书籍。城市的其他地方花了相当多的时间试图在这些相同的道路上行驶。我们用这些孩子卖的杂志作为媒介，并敦促人们帮助孩子阅读它们; 通过撕掉, 杂志夹克上印有 “帮我读一下” 字样的信封。 结果: 在第一周，询问和捐赠开始涌入。在竞选期间，世界儿童为个别儿童获得了 300 多个赞助者，这一数字远远超过了前几年的结果。我们的客户还设法在全市范围内建立了临时学校，也有很多人打电话来，其中许多人现在是该项目的志愿者。
Help me read this
案例简介：Brief: To get a largely indifferent city to participate in a literacy initiative, aimed at educating street children. Our client 'Children of the World' needed to generate both funds and volunteers for the programme to be successful. Solution: We observed that most of the street children who were illiterate, ironically spent their day selling magazines and books to commuters at traffic signals. The rest of the city spent a fair amount of time trying to navigate these same roads. We used the magazines these children were selling as the medium and urged people to help the kids read them; by placing tear-off, self-stamped envelopes on the jackets of the magazines with the message 'Help me read this'. Results: Within the first week itself, enquiries and donations started pouring in. Post the campaign period, Children of the World received over 300 sponsors for individual children, a number that far exceeded results in previous years. Our client also managed to set up makeshift schools across the city There were also many call-ins from people, many of whom are now volunteers for the programme.
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