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分享橙色
案例简介:由于对老年痴呆症和其他痴呆症原因的深刻误解,我们需要说服人们为 ARUK 资助的突破性研究捐款。我们创作的这部电影,明确呼吁采取行动 “分享橙色”,打击误解,并成为我们的支持者的大使,他们观看了这部电影 1000万多次。在竞选期间,阿鲁克经常捐赠的捐助者增加了一倍。这表明捐助者正在传达这样一个信息,即研究资金对抗击阿尔茨海默氏症至关重要。
分享橙色
案例简介:With deep misconceptions about Alzheimer’s and other causes of dementia, we needed to convince people to donate towards the ground breaking research that ARUK funds. The film we created, with a clear call to action to ‘Share the Orange’ combats misunderstanding and made ambassadors of our supporters who watched the film over 10 million times. During the campaign ARUK saw a doubling in regular giving donors. Which indicates that donors are engaging with the message that research funding is essential to the fight against Alzheimer’s.
Share the Orange
案例简介:由于对老年痴呆症和其他痴呆症原因的深刻误解,我们需要说服人们为 ARUK 资助的突破性研究捐款。我们创作的这部电影,明确呼吁采取行动 “分享橙色”,打击误解,并成为我们的支持者的大使,他们观看了这部电影 1000万多次。在竞选期间,阿鲁克经常捐赠的捐助者增加了一倍。这表明捐助者正在传达这样一个信息,即研究资金对抗击阿尔茨海默氏症至关重要。
Share the Orange
案例简介:With deep misconceptions about Alzheimer’s and other causes of dementia, we needed to convince people to donate towards the ground breaking research that ARUK funds. The film we created, with a clear call to action to ‘Share the Orange’ combats misunderstanding and made ambassadors of our supporters who watched the film over 10 million times. During the campaign ARUK saw a doubling in regular giving donors. Which indicates that donors are engaging with the message that research funding is essential to the fight against Alzheimer’s.
分享橙色
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Share the Orange
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基本信息
- 广告战役: #Share the Orange#
- 广告品牌: ARUK
- 发布日期: 2017-03-01
- 行业领域: 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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