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城市vs乌尔巴龙
案例简介:广告可能很有用。Patsanany追捕Urbasaurus,并将乌克兰三个城市的三个地点转变为glo的城市运动™(glo™适用于成人烟草或尼古丁使用者)。在春季和夏季2021年,我们发起了 “城市与Urbazavry” 运动,其主要目标是通过小步骤改善城市的改善。与公共组织城市改革一起,我们选择了基辅的9个废弃地点,哈尔科夫和奥德萨,并将它们命名为Urbasaurus。网站上的人,Instagram页面,投票支持他们想要犯罪的Urbasaurus。我们开发了9个Urbasaurus 3D模型,并创建了AR面具,一个项目网站和一个代表Urbasaurus运行的Instagram页面。该运动得到了乌克兰知名博客和活动家的支持。超过130,000名乌克兰人参加了该运动。以glo的城市运动为例™,我们想证明广告是有意义的,并且在社会上有用: 对于品牌,人们,城市,乌克兰。乌克兰patsanany Agency为Glo创建的综合广告,类别为: 烟草。
城市vs乌尔巴龙
案例简介:Advertising can be useful. Patsany hunted down Urbasaurus and transformed three locations in three Ukrainian cities into an urban campaign for glo™ (glo™ is intended for adult tobacco or nicotine users). In the spring and summer of 2021, we launched the campaign "City vs. Urbazavry ”, the main goal of which is to improve the improvement of cities in small steps. Together with the public organization City Reforms, we chose 9 abandoned locations in Kyiv, Kharkiv and Odesa and named them Urbasaurus. People on the website, the Instagram page, voted for the Urbasaurus they want to sin. We developed nine 3D models of the Urbasaurus and created AR masks, a project website and an Instagram page run on behalf of the Urbasaurus. The campaign was supported by well-known Ukrainian bloggers and activists. More than 130,000 Ukrainians took part in the campaign. On the example of this urban campaign for glo™, we wanted to show that advertising can be meaningful and socially useful: for the brand, for people, for cities, for Ukraine. Integrated advertisement created by Patsany Agency, Ukraine for Glo, within the category: Tobacco.
City vs Urbasaurus
案例简介:广告可能很有用。Patsanany追捕Urbasaurus,并将乌克兰三个城市的三个地点转变为glo的城市运动™(glo™适用于成人烟草或尼古丁使用者)。在春季和夏季2021年,我们发起了 “城市与Urbazavry” 运动,其主要目标是通过小步骤改善城市的改善。与公共组织城市改革一起,我们选择了基辅的9个废弃地点,哈尔科夫和奥德萨,并将它们命名为Urbasaurus。网站上的人,Instagram页面,投票支持他们想要犯罪的Urbasaurus。我们开发了9个Urbasaurus 3D模型,并创建了AR面具,一个项目网站和一个代表Urbasaurus运行的Instagram页面。该运动得到了乌克兰知名博客和活动家的支持。超过130,000名乌克兰人参加了该运动。以glo的城市运动为例™,我们想证明广告是有意义的,并且在社会上有用: 对于品牌,人们,城市,乌克兰。乌克兰patsanany Agency为Glo创建的综合广告,类别为: 烟草。
City vs Urbasaurus
案例简介:Advertising can be useful. Patsany hunted down Urbasaurus and transformed three locations in three Ukrainian cities into an urban campaign for glo™ (glo™ is intended for adult tobacco or nicotine users). In the spring and summer of 2021, we launched the campaign "City vs. Urbazavry ”, the main goal of which is to improve the improvement of cities in small steps. Together with the public organization City Reforms, we chose 9 abandoned locations in Kyiv, Kharkiv and Odesa and named them Urbasaurus. People on the website, the Instagram page, voted for the Urbasaurus they want to sin. We developed nine 3D models of the Urbasaurus and created AR masks, a project website and an Instagram page run on behalf of the Urbasaurus. The campaign was supported by well-known Ukrainian bloggers and activists. More than 130,000 Ukrainians took part in the campaign. On the example of this urban campaign for glo™, we wanted to show that advertising can be meaningful and socially useful: for the brand, for people, for cities, for Ukraine. Integrated advertisement created by Patsany Agency, Ukraine for Glo, within the category: Tobacco.
城市vs乌尔巴龙
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City vs Urbasaurus
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