Camden Town Brewery has re-branded its classic Camden Hells lager to Camden Heroes, with all proceeds of every can sold, donated to charities supporting healthcare workers during this incredibly difficult time.What’s more, all NHS workers will be able to claim a free six pack of Camden Heroes Lager by signing up to the Camden Web Shop, using their NHS email address and entering the code ‘HEROESFORHEROES’ at checkout.Camden Town Brewery will also be donating 20,000 cans directly to frontline staff at hospitals, ambulance stations and clinics in London as a direct ‘thank you’ for when staff clock off after their shift.CreditsClient: Camden Town BreweryProject Name: Camden HeroesA limited edition can, with all proceeds going to healthcare charities.Media Channels SocialClient Name Andre Amarel, Sophie Bond, Vivian LyLaunch Date April 29 2020Markets UKW+K LONDONCreative Director: Tom Bender & Tom CorcoranCreatives: Derek Lui & Molly MilkofExecutive Creative Directors: Tony Davidson & Iain TaitGroup Account Director: Laura JacobsAccount Director: Ollie PymComms Planning Director: Anjali PatelLead Designer: Jackie HudsonSenior Business Affairs Manager: Alex Coomer