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给歌曲
案例简介：波多黎各音乐获得的知名度如此之大，以至于在 2018 年，YouTube 上观看最多的 100 个视频中有 27 个来自波多黎各艺术家。另一方面，许多非营利组织几乎不为人所知，主要是因为它们缺乏获得知名度的经济手段。这就是为什么在给予星期二，我们利用波多黎各全球音乐影响力来帮助人类，只需在 YouTube 上使用这些波多黎各音乐视频，每天有数百万人看到,请求捐赠。那么，如果我们给社交事业提供与 YouTube 超级明星相同的知名度，会发生什么呢？考虑到这一点，我们要求世界著名的波多黎各艺术家以一种简单的方式表现出同情: 通过给他们在 YouTube 上的热门歌曲一个全新的意义。对于整个 # GivingTuesday，当数百万人搜索他们最喜欢的音乐视频时，他们的歌曲标题变成了公共服务公告,让粉丝们知道他们支持哪个原因，并邀请他们为 givingtuesday.org 捐款。
给歌曲
案例简介：The visibility Puerto Rican music get is so enormous, that in 2018, 27 of the top 100 most watched videos on YouTube were from Puerto Ricans artists. On the other hand, many non profit organizations are hardly known, mostly because they lack the economic means to gain visibility. That's why for The Giving Tuesday, we leveraged the Puerto Rican global musical influence to help humanity, by simply using these Puerto Rican music videos on YouTube, that are seen by millions everyday, to ask for donations. So what would happen if we gave social causes the same visibility these YouTube superstars get? With that in mind, we asked world renowned Puerto Rican artists to show compassion in a simple way: by giving their smash hit titles in YouTube a whole new meaning. For the entire #GivingTuesday, when millions of people searched for their favorite music video, their song titles turned into public service announcements, letting fans know which cause they were supporting and inviting them to make a donation for givingtuesday.org.
Giving Songs
案例简介：波多黎各音乐获得的知名度如此之大，以至于在 2018 年，YouTube 上观看最多的 100 个视频中有 27 个来自波多黎各艺术家。另一方面，许多非营利组织几乎不为人所知，主要是因为它们缺乏获得知名度的经济手段。这就是为什么在给予星期二，我们利用波多黎各全球音乐影响力来帮助人类，只需在 YouTube 上使用这些波多黎各音乐视频，每天有数百万人看到,请求捐赠。那么，如果我们给社交事业提供与 YouTube 超级明星相同的知名度，会发生什么呢？考虑到这一点，我们要求世界著名的波多黎各艺术家以一种简单的方式表现出同情: 通过给他们在 YouTube 上的热门歌曲一个全新的意义。对于整个 # GivingTuesday，当数百万人搜索他们最喜欢的音乐视频时，他们的歌曲标题变成了公共服务公告,让粉丝们知道他们支持哪个原因，并邀请他们为 givingtuesday.org 捐款。
Giving Songs
案例简介：The visibility Puerto Rican music get is so enormous, that in 2018, 27 of the top 100 most watched videos on YouTube were from Puerto Ricans artists. On the other hand, many non profit organizations are hardly known, mostly because they lack the economic means to gain visibility. That's why for The Giving Tuesday, we leveraged the Puerto Rican global musical influence to help humanity, by simply using these Puerto Rican music videos on YouTube, that are seen by millions everyday, to ask for donations. So what would happen if we gave social causes the same visibility these YouTube superstars get? With that in mind, we asked world renowned Puerto Rican artists to show compassion in a simple way: by giving their smash hit titles in YouTube a whole new meaning. For the entire #GivingTuesday, when millions of people searched for their favorite music video, their song titles turned into public service announcements, letting fans know which cause they were supporting and inviting them to make a donation for givingtuesday.org.
给歌曲
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Giving Songs
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