The Los Angeles Tourism & Convention Board partnered with local, creative studio Mirada to execute the eight-part series, ‘Nocando’s Hip Hop Guide to LA’ featuring rapper Nocando, aka James McCall. Nocando acts as a guide, giving visitors and Los Angeles locals alike a quick overview of what not to miss, exploring many go-to spots and featuring key movers that embody the ethos – including sitting down with the owner of Delicious Pizza, checking out jewelry at Slauson Swapmeet, touring Fairfax and the Petersen Auto Museum and visiting the Beat Junkies DJ Academy, among other things. The first episode, ‘Fairfax,’ will go live across Discover Los Angeles’ social channels on March 7, with new episodes dropping each Wednesday following. A teaser video gives an overview on what viewers can expect throughout the series.CreditsAuthor and Host: James McCall, aka NocandoEditorial Director: Shelley Leopold, Los Angeles Tourism & Convention BoardCreative Director: Jeremy Bacharach, Los Angeles Tourism & Convention BoardAgency: MiradaMathew Cullen, DirectorJavier Jimenez, President/Executive ProducerSascha M Flick, Head of ProductionEugene Salvatori, DPDave Hebenstreit, Line ProducerBryan Keith, Editor + ColoristAlex Kim, Post ProducerKim O’Shea, Post CoordinatorDrew Podgorski, Assistant EditorChloe Longfellow, Production Coordinator