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《国家地理: 纽约麦肯的宇航员现实头盔》
案例简介:
《国家地理: 纽约麦肯的宇航员现实头盔》
案例简介:
National Geographic: The Astronaut Reality Helmet by McCann New York
案例简介:
National Geographic: The Astronaut Reality Helmet by McCann New York
案例简介:
《国家地理: 纽约麦肯的宇航员现实头盔》
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National Geographic: The Astronaut Reality Helmet by McCann New York
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'One Strange Rock' is a new event series from National Geographic. Produced by Darren Aronofsky and Nutopia, the show is designed to give viewers an astronaut’s perspective of earth. To promote it, McCann NY created a first-of-its-kind immersive experience designed to do same thing.The Astronaut Reality Helmet, is a personal astronaut view dome built within a space helmet replica. With internal projection of 720p, full visor field-of-view and free head movement, the helmet provide a space experience no VR headset can deliver.The 25 astronaut reality helmets made their debut in the 'One Strange Rock' screening event last Wednesday, and will now travel to science centers, schools and museums around the country, giving young people the opportunity to have a new perspective of earth - from Earth.CreditsNational Geographic:Dennis Camlek - EVP Strategy & Consumer Marketing - National GeographicChris Spencer - EVP Creative - National GeographicKevin Bulmer - VP Strategy & Consumer Marketing - National GeographicBrandon Kessler - Associate Marketing Manager - National GeographicKatie Morrow - Sr. Director Strategy & Consumer Marketing - National GeographicChris Albert - EVP Global Communication & Talent Relations - National GeographicJennifer DeGuzman - VP Communications & Talent Relations - National GeographicMcCann:Eric Silver - Chief Creative Officer - McCann, North AmericaTom Murphy & Sean Bryan - Co- Chief Creative Officers - McCann New YorkChris Mitton - Executive Creative Director - McCann New YorkNir Refuah - Executive Technology Creative Director - McCann New YorkPete Sherer - Sr. Copy Writer - McCann New YorkRick Cohen - Sr. Art Director - McCann New YorkRyan Quigley - Associate Creative Director - McCann New YorkAndrew Hajjar - Associate Creative Director - McCann New YorkNathy Aviram - Chief Production Officer - McCann New YorkChristine Lane - Executive Producer, Innovation - McCann New YorkCindi Blondell - Executive Producer - McCann New YorkCourtney Fallow - Lead Producer, Innovation - McCann New YorkJeremy Miller - Chief Communications Officer - McCann WorldgroupNeena Koyen - Director Brand Communications - McCann New YorkRob Rawley - Executive Global Account Director - McCann New YorkJennifer Prieto - Account Director - McCann New YorkJuliana Cresci - Account Supervisor - McCann New YorkSavanah Brihn - Group Strategy Director - McCann New YorkColin Parajon - Sr. Strategist - McCann New YorkEthel Jones - Sr. Project Manager - McCann New YorkEric Perini - Sr. Brand Content Creator - McCann New YorkBrett Berman - Brand Content Creator - McCann New YorkAude Cuenod - Brand Content Creator - McCann New YorkTomorrow Lab - Helmet Design & Production:Pepin Gelardi - Lead Designer - Tomorrow LabTheodore Ullrich - Lead Interaction Designer - Tomorrow LabShelby Thompson - Coordinator - Tomorrow LabBen Oppenheimer - Associate Designer - Tomorrow LabTan Tran - Product Design Engineer - Tomorrow LabJing Wen Zhu - Interaction Designer - Tomorrow LabDorian Fernandez - Electrical Engineer - Tomorrow LabJoe Saavedra - Interaction Designer - Tomorrow LabLucy Yip - Assembly - Tomorrow LabFramestore - Content Production:Christine Cattano - Executive Producer - FramestorePete Jones - Senior Producer - FramestorePJ Stegall - Producer - FramestoreDavid Estis - Director/Creative Director - FramestoreSam Goetz and Jake Sadowsky - Editorial - FramestoreGabriel Portnof - CG Lead - FramestoreMatt Pascuzzi and Steve Drew - Compositing Leads - FramestoreZavier Mojica - Compositor - FramestoreHook - Software Development:Norman McGarry - Director of Engineering - HookKathryn Newman - Producer - HookTricreation - Helmet Fabrication:Jude Henson Oliver - Lead Fabricator - TricreationForecast 3D - Helmet FabricationNylon Studios - Sound Design
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