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温州市立
案例简介：摘要: 芬兰航空的挑战似乎是不可能的: 让经常乘坐商务舱的人选择芬兰航空飞往亚洲，而不是更传统、知名的航空公司。目标是让经常乘坐他们喜欢的航空公司飞往亚洲的人注意到并记住芬兰航空; 为来自芬兰的陌生航空公司建立信誉，并最终让芬兰航空进入他们的考虑名单; 所有这些都是用竞争对手预算的一小部分来完成的。起点是具有挑战性的，就像之前的活动一样，芬兰航空对 C 级商业观众知之甚少。根据曼彻斯特和杜塞尔多夫的目标群体调查，芬兰航空的自发意识、偏好和考虑是 0%。关注来自德国和英国第二城市的当地英雄, 发起了一项运动，使芬兰航空成为两个目标城市的关键航空公司之一 -- 在曼彻斯特和杜塞尔多夫成为亚洲第二受欢迎的航空公司。在曼彻斯特，商务舱的销售额增长了 79%，芬兰航空的销售额历史性增长了 123%，真正成功地实现了他们雄心勃勃的目标。在当地英雄曼彻斯特和杜塞尔多夫的成功之后，这个概念已经在斯德哥尔摩、北京、上海、香港、新加坡和首尔实施。
温州市立
案例简介：SUMMARY: Finnair’s challenge seemed impossible: get frequent business class flyers to choose Finnair to fly to Asia over more traditional, well known airlines. The objectives were to get Finnair noticed and remembered by people who frequently fly to Asia on their preferred airline; to build credibility for an unfamiliar airline from Finland and ultimately get Finnair on their consideration list; and do all this with a fraction of the budget of the competitors. The starting point was challenging, as before the campaign Finnair was poorly known by the C-level business audience. According to the target group surveys in Manchester and Düsseldorf, Finnair’s spontaneous awareness, preference and consideration were 0%. Focusing on local heroes who hail from Germany and England’s second cities, a campaign developed which made Finnair one of the key players in the two target cities-the second most preferred airline to Asia in both Manchester and Dusseldorf. In Manchester, business class sales grew by 79% and Finnair saw a historic increase in sales by 123%, truly succeeding in achieving their ambitious objectives. After the success of Local Heroes Manchester & Düsseldorf, the concept has been implemented in Stockholm, Beijing, Shanghai, Hong Kong, Singapore and Seoul.
Wen Zhou Li
案例简介：摘要: 芬兰航空的挑战似乎是不可能的: 让经常乘坐商务舱的人选择芬兰航空飞往亚洲，而不是更传统、知名的航空公司。目标是让经常乘坐他们喜欢的航空公司飞往亚洲的人注意到并记住芬兰航空; 为来自芬兰的陌生航空公司建立信誉，并最终让芬兰航空进入他们的考虑名单; 所有这些都是用竞争对手预算的一小部分来完成的。起点是具有挑战性的，就像之前的活动一样，芬兰航空对 C 级商业观众知之甚少。根据曼彻斯特和杜塞尔多夫的目标群体调查，芬兰航空的自发意识、偏好和考虑是 0%。关注来自德国和英国第二城市的当地英雄, 发起了一项运动，使芬兰航空成为两个目标城市的关键航空公司之一 -- 在曼彻斯特和杜塞尔多夫成为亚洲第二受欢迎的航空公司。在曼彻斯特，商务舱的销售额增长了 79%，芬兰航空的销售额历史性增长了 123%，真正成功地实现了他们雄心勃勃的目标。在当地英雄曼彻斯特和杜塞尔多夫的成功之后，这个概念已经在斯德哥尔摩、北京、上海、香港、新加坡和首尔实施。
Wen Zhou Li
案例简介：SUMMARY: Finnair’s challenge seemed impossible: get frequent business class flyers to choose Finnair to fly to Asia over more traditional, well known airlines. The objectives were to get Finnair noticed and remembered by people who frequently fly to Asia on their preferred airline; to build credibility for an unfamiliar airline from Finland and ultimately get Finnair on their consideration list; and do all this with a fraction of the budget of the competitors. The starting point was challenging, as before the campaign Finnair was poorly known by the C-level business audience. According to the target group surveys in Manchester and Düsseldorf, Finnair’s spontaneous awareness, preference and consideration were 0%. Focusing on local heroes who hail from Germany and England’s second cities, a campaign developed which made Finnair one of the key players in the two target cities-the second most preferred airline to Asia in both Manchester and Dusseldorf. In Manchester, business class sales grew by 79% and Finnair saw a historic increase in sales by 123%, truly succeeding in achieving their ambitious objectives. After the success of Local Heroes Manchester & Düsseldorf, the concept has been implemented in Stockholm, Beijing, Shanghai, Hong Kong, Singapore and Seoul.
温州市立
暂无简介
Wen Zhou Li
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基本信息
- 广告战役： #Local Heroes#
- 广告品牌： Finnair
- 发布日期： 2011-08-01
- 行业领域： 出行工具 , 汽车/工具
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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