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合理处罚
案例简介：概要: 我们的活动是直接干预 Paradiso 电台用户的应用程序传输。每当听众开车时，应用程序会测量他们的速度和汽车的位置。这样，如果司机超过了速度限制，无线电传输只会中断，他们会受到声音惩罚。处罚的音频解释说，司机超过了速度限制，因此必须听一分钟的政府小时 -- 最乏味的公共广播节目。当这一分钟结束时，司机所要做的就是保持在无线电时间表恢复正常的速度限制内。 政府小时是所有电台的标准化强制广播，每天晚上下午7点举行。这项法律存在了 82 年多，对每个巴西人来说都是一场噩梦。此外，考虑到里约热内卢的交通是世界第八糟糕的，这是非常相关的。
合理处罚
案例简介：Synopsis: Our campaign is a direct intervention in each one of Paradiso’s radio user’s app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty. The penalty’s audio explains that the driver is over the speed limit and therefore will have to listen to one minute of Government Hour – the most tedious public radio program. When this minute is over, all the driver has to do is stay within the speed limit that the radio’s schedule go back to normal. The Government Hour is a standardized compulsory broadcast for all stations, which takes place at 7 pm every evening. This law exists for over 82 years, and is a nightmare for every Brazilian. Also, it is very relevant to consider that Rio de Janeiro’s traffic is the 8th worst in the world.
Sound Penalty
案例简介：概要: 我们的活动是直接干预 Paradiso 电台用户的应用程序传输。每当听众开车时，应用程序会测量他们的速度和汽车的位置。这样，如果司机超过了速度限制，无线电传输只会中断，他们会受到声音惩罚。处罚的音频解释说，司机超过了速度限制，因此必须听一分钟的政府小时 -- 最乏味的公共广播节目。当这一分钟结束时，司机所要做的就是保持在无线电时间表恢复正常的速度限制内。 政府小时是所有电台的标准化强制广播，每天晚上下午7点举行。这项法律存在了 82 年多，对每个巴西人来说都是一场噩梦。此外，考虑到里约热内卢的交通是世界第八糟糕的，这是非常相关的。
Sound Penalty
案例简介：Synopsis: Our campaign is a direct intervention in each one of Paradiso’s radio user’s app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty. The penalty’s audio explains that the driver is over the speed limit and therefore will have to listen to one minute of Government Hour – the most tedious public radio program. When this minute is over, all the driver has to do is stay within the speed limit that the radio’s schedule go back to normal. The Government Hour is a standardized compulsory broadcast for all stations, which takes place at 7 pm every evening. This law exists for over 82 years, and is a nightmare for every Brazilian. Also, it is very relevant to consider that Rio de Janeiro’s traffic is the 8th worst in the world.
合理处罚
暂无简介
Sound Penalty
暂无简介
基本信息
- 广告品牌： Rádio Sulamérica Paradiso
- 发布日期： 2017-03-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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