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周末
案例简介：在一个艰难销售卡车广告的海洋中，我们决定采用另一种方法。仅仅使用卡车从发动机到砾石上的轮胎到人们在其中所做的活动的声音，我们创造了一种更加发自内心的体验。这种感觉伴随着周末充满越野、钓鱼、篝火和大量越野、卡车发动机轰鸣声的景象和声音而变得栩栩如生。最终的结果远非另一个被夸大的卡车广告，而是一个能吸引我们所有人的广告。
周末
案例简介：In a sea of hard selling truck commercials, we decided to go with an alternative approach. Using just the sounds trucks make from the engines to tires on gravel to the activities people do in them, we created a much more visceral experience. This feeling is brought to life with the sights and sounds of a weekend filled with off-roading, fishing, campfires and plenty of off-roading, truck engine roar. The end result is far from another overhyped truck commercial, but a commercial that can appeal to all of us.
Weekend
案例简介：在一个艰难销售卡车广告的海洋中，我们决定采用另一种方法。仅仅使用卡车从发动机到砾石上的轮胎到人们在其中所做的活动的声音，我们创造了一种更加发自内心的体验。这种感觉伴随着周末充满越野、钓鱼、篝火和大量越野、卡车发动机轰鸣声的景象和声音而变得栩栩如生。最终的结果远非另一个被夸大的卡车广告，而是一个能吸引我们所有人的广告。
Weekend
案例简介：In a sea of hard selling truck commercials, we decided to go with an alternative approach. Using just the sounds trucks make from the engines to tires on gravel to the activities people do in them, we created a much more visceral experience. This feeling is brought to life with the sights and sounds of a weekend filled with off-roading, fishing, campfires and plenty of off-roading, truck engine roar. The end result is far from another overhyped truck commercial, but a commercial that can appeal to all of us.
周末
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Weekend
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