本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
Tinqoh
案例简介：满足 Tinqoh-Lebogang Rasethaba 的新超级英雄兄弟的生活 彩蛋电影的 Lebogang Rasethaba 导演了 Tinqoh，Life Yenzakahle 的新广告的兄弟。 该广告由 Joe Public 概念化，介绍了 Tinqoh，一个出生和成长于 indaweni 郁郁葱葱的山丘的英雄。火、水和重力不是这个当地超人的对手，他总是响应社区的号召，直到他面临完全不同的挑战。 《生命兄弟》提倡积极的男性规范，并鼓励接受医疗服务，如医用男性包皮环切术、接受艾滋病毒检测的男性、男性持续使用避孕套和减少性伴侣。 勒伯冈以艺术镜头而闻名，他通过这种镜头来观察这样的社会意识话题, 无论是在纪录片《人民对彩虹国家》和《囚徒 46764 》中，还是他的 # Operation 45 品牌《微笑行动》电影中，这部电影在 5 月赢得了年度创意圈广告。 但是，尽管 Tinqoh 的主题是严肃的，但这份广告更深入了南非使用幽默来处理创伤的电影历史。 “我们想打破壁垒，” 勒博说。“认真对待一些事情，让它变得容易理解，这样人们就会觉得谈论它更舒服 -- 因为这是解决方案，或者至少是解决方案的一部分。我们必须谈论这些事情。"
Tinqoh
案例简介：Meet Tinqoh – Lebogang Rasethaba’s new superhero for Brothers For Life Egg Films’ Lebogang Rasethaba directed Tinqoh, Brothers For Life Yenzakahle’s new ad. Conceptualised by Joe Public, the ad introduces Tinqoh, a hero born and bred in the lush hills of ‘Indaweni.’ Fire, water and gravity are no match for this local superman who always answers the call of his community, until the day he’s faced with a completely different kind of challenge. Brothers for Life promotes positive male norms and encourages the uptake of health services such as medical male circumcision (MMC), men taking up HIV Testing, consistent condom use by men and reduction of sexual partners. Lebogang is known for the artistic lens through which he looks at socially conscious topics like this, whether in documentaries like The People Versus The Rainbow Nation and Prisoner 46764 or his #Operation45 brand films for Operation Smile, which won Creative Circle Ad of the Year in May. But while Tinqoh’s subject matter is serious, the advert rather taps into South Africa’s filmic history of using humour to deal with trauma. “We wanted to break down barriers,” says Lebo. “To take something serious and make it accessible so people feel more comfortable talking about it - because that’s the solution, or at least part of the solution. We have to be talking about these things.”
Tinqoh
案例简介：满足 Tinqoh-Lebogang Rasethaba 的新超级英雄兄弟的生活 彩蛋电影的 Lebogang Rasethaba 导演了 Tinqoh，Life Yenzakahle 的新广告的兄弟。 该广告由 Joe Public 概念化，介绍了 Tinqoh，一个出生和成长于 indaweni 郁郁葱葱的山丘的英雄。火、水和重力不是这个当地超人的对手，他总是响应社区的号召，直到他面临完全不同的挑战。 《生命兄弟》提倡积极的男性规范，并鼓励接受医疗服务，如医用男性包皮环切术、接受艾滋病毒检测的男性、男性持续使用避孕套和减少性伴侣。 勒伯冈以艺术镜头而闻名，他通过这种镜头来观察这样的社会意识话题, 无论是在纪录片《人民对彩虹国家》和《囚徒 46764 》中，还是他的 # Operation 45 品牌《微笑行动》电影中，这部电影在 5 月赢得了年度创意圈广告。 但是，尽管 Tinqoh 的主题是严肃的，但这份广告更深入了南非使用幽默来处理创伤的电影历史。 “我们想打破壁垒，” 勒博说。“认真对待一些事情，让它变得容易理解，这样人们就会觉得谈论它更舒服 -- 因为这是解决方案，或者至少是解决方案的一部分。我们必须谈论这些事情。"
Tinqoh
案例简介：Meet Tinqoh – Lebogang Rasethaba’s new superhero for Brothers For Life Egg Films’ Lebogang Rasethaba directed Tinqoh, Brothers For Life Yenzakahle’s new ad. Conceptualised by Joe Public, the ad introduces Tinqoh, a hero born and bred in the lush hills of ‘Indaweni.’ Fire, water and gravity are no match for this local superman who always answers the call of his community, until the day he’s faced with a completely different kind of challenge. Brothers for Life promotes positive male norms and encourages the uptake of health services such as medical male circumcision (MMC), men taking up HIV Testing, consistent condom use by men and reduction of sexual partners. Lebogang is known for the artistic lens through which he looks at socially conscious topics like this, whether in documentaries like The People Versus The Rainbow Nation and Prisoner 46764 or his #Operation45 brand films for Operation Smile, which won Creative Circle Ad of the Year in May. But while Tinqoh’s subject matter is serious, the advert rather taps into South Africa’s filmic history of using humour to deal with trauma. “We wanted to break down barriers,” says Lebo. “To take something serious and make it accessible so people feel more comfortable talking about it - because that’s the solution, or at least part of the solution. We have to be talking about these things.”
Tinqoh
暂无简介
Tinqoh
暂无简介
基本信息
- 广告品牌： Brothers For Life Yenzakahle
- 发布日期： 2017-10-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
