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平等之桥
案例简介：缩小差距以缩小差距。同性婚姻合法化对澳大利亚来说是一个历史性的里程碑，但是正在进行的婚姻平等辩论让公众产生了分歧。利用 Bankwest 的品牌平台 Less 银行和他们在 Perth WA 对 prideest 的主要赞助，我们创造了一种情感激活，打破了通常让数千名观众回到游行队伍的障碍。平等桥鼓励陌生人从马路的对面穿过，然后在中间相遇。随着摄像机的转动和媒体的关注，“不那么分裂” 的信息随后被传播到更广泛的澳大利亚公众。
平等之桥
案例简介：Bridging the gap for less divide. Same sex marriage being legalised was a historical landmark for Australia, but the ongoing marriage equality debate left much of the public divided. Leveraging Bankwest’s brand platform of Bank Less and their major sponsorship of Pridefest in Perth WA, we created an emotional activation which broke barriers normally holding thousands of spectators back at the parade. The Equality Bridge encouraged strangers to cross from opposite sides of the road, then meet in the middle. As the cameras rolled and media paid attention, the message of ‘Less Divide’ was then spread to the wider Australian public.
The Equality Bridge
案例简介：缩小差距以缩小差距。同性婚姻合法化对澳大利亚来说是一个历史性的里程碑，但是正在进行的婚姻平等辩论让公众产生了分歧。利用 Bankwest 的品牌平台 Less 银行和他们在 Perth WA 对 prideest 的主要赞助，我们创造了一种情感激活，打破了通常让数千名观众回到游行队伍的障碍。平等桥鼓励陌生人从马路的对面穿过，然后在中间相遇。随着摄像机的转动和媒体的关注，“不那么分裂” 的信息随后被传播到更广泛的澳大利亚公众。
The Equality Bridge
案例简介：Bridging the gap for less divide. Same sex marriage being legalised was a historical landmark for Australia, but the ongoing marriage equality debate left much of the public divided. Leveraging Bankwest’s brand platform of Bank Less and their major sponsorship of Pridefest in Perth WA, we created an emotional activation which broke barriers normally holding thousands of spectators back at the parade. The Equality Bridge encouraged strangers to cross from opposite sides of the road, then meet in the middle. As the cameras rolled and media paid attention, the message of ‘Less Divide’ was then spread to the wider Australian public.
平等之桥
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The Equality Bridge
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