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巨魔
案例简介:简要说明: 巨魔的神奇思维。 客户的名字是不寻常的,费利克斯 · 特罗勒尼尔,在他看来是一个劣势,在我们看来是一个附加值,所以我们缩写了这个名字,并把它变成了一个品牌。签名将名字放在他们自己的世界里。超自然,强化了超越极限的东西,后期制作是对真理的操纵,超越了人类的感知。 名字和服务由超自然的感知结合起来。 巨魔是一个占据我们想象力的人物。这个想法是以一种不寻常和有趣的方式重现这个比喻和象征性的场景。 描述客户的简报: 用无与伦比的个性打造一个独特的品牌。 取消这个名字可能承受的负面性质,提高迷人的命名和情绪。 明确巨魔后期制作的服务和专业知识的规模和范围。 设计过程: 身份是基于巨魔的数字。我们使用字体作为具象元素,并赋予它个性和表达。 我们如何赋予一个形象的标志生命和清晰的运动? 这一挑战在概念上向前迈出了一步。一个个性品牌。 通过使用运动捕捉技术,可以复制实际的运动并将它们联系起来。 在身份中使用的字体,接近一个活生生的人物的表现。 我们用高科技创造了一个新工具的宇宙,解构了怪物的想法,让它变得有趣、情绪化和真实。 结果: 作为一个新的创新品牌,它使用高科技来承载品牌概念,它在创意和专业网站上发布, 杂志,并以不寻常和有趣的方式分享了一个比喻和象征性场景的真实例子。巨魔是一个占据我们想象力的人物,这个概念传递给了新客户,他们接受巨魔作为公司质量成果的象征。名字和服务由超自然的感知结合起来。
巨魔
案例简介:Brief Explanation: TROLL as magical thinking. The client name is unusual, Felix Trolldenier, what seemed to him like a disadvantage, it seemed to us an added value, so we abbreviate the name and turn it into a brand. The signature contextualizes the name in their own world. Supernatural, reinforces what is beyond the limit, post-production as manipulation of the truth, beyond the perception of man. Name and services united by the perception of the supernatural. Troll is a figure that inhabits our imagination. The idea is to recreate this figurative and symbolic scenario in an unusual and fun way. Describe the brief from the client: Create a unique brand with a matchless personality. Nullify the negative nature the name could bear, boosting the captivating naming and mood. Making explicit the size and scope of the services and expertise of Troll post-production. Design Process: The identity is based on the Troll figure. We use typography as a figurative element and give it personality and expression. How could we give life and articulated movement to a figurative logo? This challenge was carried a conceptual step forward. A character brand. From the use of motion capture technology, it was possible to replicate actual movements and link them to the typography used in the identity, approaching the performance of a living figure to a character. We created, with high technology, a universe of new tools, deconstructing the idea of monster, making it fun, emotional and real. Results: As a new and innovative brand, that uses high technology to carry a brand concept, it was published on creative and specialized websites, magazines and also shared as a live example of an idea of a figurative and symbolic scenario in an unusual and fun way. TROLL is a figure that inhabits our imagination, and this concept passed along to new clients, that accept TROLL as a symbol for the company's quality outcome. Name and services united by the perception of the supernatural.
TROLL
案例简介:简要说明: 巨魔的神奇思维。 客户的名字是不寻常的,费利克斯 · 特罗勒尼尔,在他看来是一个劣势,在我们看来是一个附加值,所以我们缩写了这个名字,并把它变成了一个品牌。签名将名字放在他们自己的世界里。超自然,强化了超越极限的东西,后期制作是对真理的操纵,超越了人类的感知。 名字和服务由超自然的感知结合起来。 巨魔是一个占据我们想象力的人物。这个想法是以一种不寻常和有趣的方式重现这个比喻和象征性的场景。 描述客户的简报: 用无与伦比的个性打造一个独特的品牌。 取消这个名字可能承受的负面性质,提高迷人的命名和情绪。 明确巨魔后期制作的服务和专业知识的规模和范围。 设计过程: 身份是基于巨魔的数字。我们使用字体作为具象元素,并赋予它个性和表达。 我们如何赋予一个形象的标志生命和清晰的运动? 这一挑战在概念上向前迈出了一步。一个个性品牌。 通过使用运动捕捉技术,可以复制实际的运动并将它们联系起来。 在身份中使用的字体,接近一个活生生的人物的表现。 我们用高科技创造了一个新工具的宇宙,解构了怪物的想法,让它变得有趣、情绪化和真实。 结果: 作为一个新的创新品牌,它使用高科技来承载品牌概念,它在创意和专业网站上发布, 杂志,并以不寻常和有趣的方式分享了一个比喻和象征性场景的真实例子。巨魔是一个占据我们想象力的人物,这个概念传递给了新客户,他们接受巨魔作为公司质量成果的象征。名字和服务由超自然的感知结合起来。
TROLL
案例简介:Brief Explanation: TROLL as magical thinking. The client name is unusual, Felix Trolldenier, what seemed to him like a disadvantage, it seemed to us an added value, so we abbreviate the name and turn it into a brand. The signature contextualizes the name in their own world. Supernatural, reinforces what is beyond the limit, post-production as manipulation of the truth, beyond the perception of man. Name and services united by the perception of the supernatural. Troll is a figure that inhabits our imagination. The idea is to recreate this figurative and symbolic scenario in an unusual and fun way. Describe the brief from the client: Create a unique brand with a matchless personality. Nullify the negative nature the name could bear, boosting the captivating naming and mood. Making explicit the size and scope of the services and expertise of Troll post-production. Design Process: The identity is based on the Troll figure. We use typography as a figurative element and give it personality and expression. How could we give life and articulated movement to a figurative logo? This challenge was carried a conceptual step forward. A character brand. From the use of motion capture technology, it was possible to replicate actual movements and link them to the typography used in the identity, approaching the performance of a living figure to a character. We created, with high technology, a universe of new tools, deconstructing the idea of monster, making it fun, emotional and real. Results: As a new and innovative brand, that uses high technology to carry a brand concept, it was published on creative and specialized websites, magazines and also shared as a live example of an idea of a figurative and symbolic scenario in an unusual and fun way. TROLL is a figure that inhabits our imagination, and this concept passed along to new clients, that accept TROLL as a symbol for the company's quality outcome. Name and services united by the perception of the supernatural.
巨魔
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TROLL
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