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Utsushi Kagami/Mirror
案例简介：商业部门记录、光盘、 dvd 和视频 哲学 我们的目标是创造一种体验，以一种新的方式与乐队的年轻科技爱好者接触，并找到一种方法让他们成为视频本身的一部分。另一个挑战是克服 0 美元的预算。我们使用了众筹服务 “kickstarter”，并成功筹集了 5,000 美元用于制作。这实际上是一个很好的方式来开始让乐队的核心粉丝参与进来，并为新视频的发布创造一个早期的嗡嗡声。 结果 当该网站推出时，仅在头三天就获得了 150,000 观众。在网站上花费的平均时间超过 3 分钟，这对于一个微型网站来说是一个惊人的数字。这个音乐视频在著名的新闻网站和博客上获得了大量的免费公关。2/3 的游客来自日本以外的地方，这证明这个视频在世界各地引起了轰动，这对于日本独立乐队来说是一个巨大的成就。
Utsushi Kagami/Mirror
案例简介：Business Sector Records, CDs, DVDs & Videos Philosophy Our aim was to create an experience that engages with the band's young & tech savvy fans in a new way, and find a way to allow them to become a part of the video itself. Another challenge was to overcome the $0 budget. We used the crowd funding service ‘Kickstarter’ and successfully raised the $5,000 to use for the production. This was actually a nice way to start involving the core fans of the band and create an early buzz about the new video release. Result When the site was launched, it gained over 150,000 viewers in just the first 3 days. Average time spent on the site was more than 3 minutes, which is an amazing number for a microsite. This music video has gained SOUR a lot of free PR on renowned news sites and blogs. 2/3 of the visitors were accessing from outside of Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band.
Utsushi Kagami / Mirror
案例简介：商业部门记录、光盘、 dvd 和视频 哲学 我们的目标是创造一种体验，以一种新的方式与乐队的年轻科技爱好者接触，并找到一种方法让他们成为视频本身的一部分。另一个挑战是克服 0 美元的预算。我们使用了众筹服务 “kickstarter”，并成功筹集了 5,000 美元用于制作。这实际上是一个很好的方式来开始让乐队的核心粉丝参与进来，并为新视频的发布创造一个早期的嗡嗡声。 结果 当该网站推出时，仅在头三天就获得了 150,000 观众。在网站上花费的平均时间超过 3 分钟，这对于一个微型网站来说是一个惊人的数字。这个音乐视频在著名的新闻网站和博客上获得了大量的免费公关。2/3 的游客来自日本以外的地方，这证明这个视频在世界各地引起了轰动，这对于日本独立乐队来说是一个巨大的成就。
Utsushi Kagami / Mirror
案例简介：Business Sector Records, CDs, DVDs & Videos Philosophy Our aim was to create an experience that engages with the band's young & tech savvy fans in a new way, and find a way to allow them to become a part of the video itself. Another challenge was to overcome the $0 budget. We used the crowd funding service ‘Kickstarter’ and successfully raised the $5,000 to use for the production. This was actually a nice way to start involving the core fans of the band and create an early buzz about the new video release. Result When the site was launched, it gained over 150,000 viewers in just the first 3 days. Average time spent on the site was more than 3 minutes, which is an amazing number for a microsite. This music video has gained SOUR a lot of free PR on renowned news sites and blogs. 2/3 of the visitors were accessing from outside of Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band.
Utsushi Kagami/Mirror
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Utsushi Kagami / Mirror
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