本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
好邮票
案例简介：执行 这 10 枚邮票中的每一枚都委托给了不同的艺术家和设计师，这样每一枚都可以反映出他们个人的风格，反映出每个慈善机构的核心，而不是商品或火箭种子品牌的邮票。历史上，邮票被设计成代表一个人、一个地方甚至一个组织的美丽艺术品。我们的虚拟邮票以同样的方式工作 -- 无论是展示我们组织旨在帮助的人还是他们的目的。我们向艺术家介绍了真实邮票的美学和尺寸，以激发怀旧情绪，并保持邮票的小尺寸，以便在电子邮件中嵌入，而不会被扔进垃圾邮箱。网站上使用了信封纹理，标志上的印花、锯齿状效果将这些物理元素带到在线空间。 结果 在短短 3 个月内，售出了 10 张邮票，发送了 750,000 多封电子邮件, 根据平均每天发送的 32 封商业电子邮件 (统计数据报告 “radicati Group in” (一家技术市场研究公司)，每个企业的员工。在 6 个月的时间里，我们预计这将增加一倍以上,提供真正的规模，创造越来越多的机会，让这一举措变得可见，并创造意识。到目前为止，邮票已经在向日葵基金注册了 1 个骨髓捐赠者，支持和发展了 2 个人类栖息地的家庭，为儿童提供了科特兰的早期儿童发展,成人教育，从学习到赚钱，两个年级的教育必需品，每天苹果基金会，以及动物反虐待联盟对脆弱动物的照顾。公关已经超过 R1，零预算的 300万，并将电子邮件永远变成一个全新的媒体空间。 活动描述 十个慈善机构，一个简单的捐赠方式: 嵌入电子邮件中的数字邮票，以帮助提高认识并带来捐赠。我们委托艺术家通过设计数字邮票，以自己独特的风格为 10 个慈善机构注入活力。捐赠者选择一个能引起他们共鸣的慈善机构并购买他们的邮票。他们的捐款捐给了慈善机构，邮票嵌入了他们公司的电子邮件中，供每个人看一年。通过点击邮票，读者被重定向到我们的网站，了解更多信息，捐赠或自己购买邮票。将每封电子邮件都变成我们的媒体空间，每天有 710 亿人向筹款人发送电子邮件。 概要 RocketSeed 是一家电子邮件服务提供商，知道慈善机构的广告预算很少，需要处理大问题。他们想利用电子邮件平台做好事 -- 既要提高认识，又要筹集资金。除了预算限制，我们还有两个挑战: 1.电子邮件的力量因收到的大量邮件而丧失。2.如此多的非政府组织发送了如此多的信息，潜在的捐助者不知道去哪里寻找。所以我们彻底重新查看了邮件。我们没有用它们来发送普通的信息，而是把它们变成了一个好的广告空间，帮助组织听到前所未有的声音，并给人们一种激励他人的方式。预算为 R2 、 500 或 175 美元，我们需要创造一些有潜力接触大众的东西。 战略 作为电子邮件服务提供商，Rocketseed 了解电子邮件接触大众的力量。他们想利用它们来吸引捐款，并提高对有需要的组织的认识。研究表明，由于骗子、垃圾邮件发送者和电子零售商，很少有人阅读来自外部来源的电子邮件，这意味着我们不能仅仅发送正常的电子邮件。所以我们把同事和朋友的邮件转到媒体空间，带来捐款和拉西意识。最初，该项目只对公司开放，因为当我们致力于自动化时，他们的技术支持嵌入了邮票，他们的潜在影响比个人要大。邮票的价格是 +-178 美元-对于一个慈善机构来说很多,但对于大或小的企业来说，这已经足够低了。同样，个人的成本将是 17 美元。慈善机构是从 10 个不同的部门中挑选出来的，这使得人们很容易找到与他们产生共鸣的事业。
好邮票
案例简介：Execution Each of the 10 stamps were commissioned to different artists and designers, so that each could reflect their individual style and reflect the core of each charity and not the Stamps For Good or Rocketseed brand. Historically, stamps were designed as beautiful works of art representing a person, a place or even an organisation. Our virtual stamps worked in the same way – whether showing the kind of person our organisations aim to help or their purpose. We briefed the artists to reflect the aesthetic and size of real stamps to inspire nostalgia and to keep the stamps small as to embed in emails without ended up in the junk mailbox. Envelope textures were used on the website and the stamped, serated effect on the logo brought these physical elements to the online spaces. Outcome In just 3 months, 10 stamps have been sold and over 750,000 emails sent, based on the average of 32 business emails sent per day (Statistics Report ‘Radicati Group Inc’ (a Technology market research firm), per employee per business.Over a 6 month period we expect that this will more than double, giving real scale and creating more and more opportunities for this initiative to be visible and to create awareness.So far, the stamps have registered 1 bone marrow donor with Sunflower Fund, support and develop 2 families with Habitat For Humanity, offer a child early childhood development with Cotlands, adult education for 2 from Learn to Earn, schooling necessities for two grades with Apple-A-Day foundations, and the care of vulnerable animals with Animal Anti-Cruelty League.PR has been in excess of R1,3 million off budget of ZERO and turning emails into a brand new media space for good. CampaignDescription Ten charities, one easy way to give: digital stamps embedded into emails to help raise awareness and bring in donations.We commissioned artists to bring 10 charities to life in their own unique style, by designing digital stamps. Donors choose a charity that resonates with them and buy their stamp. Their contribution goes to the charity and the stamp is embedded in their company’s emails for everyone to see for a year. By clicking on the stamp, readers are redirected to our site to learn more, donate, or buy a stamp themselves.Turning every email our media space and 7,1 billion people sending emails daily into fundraisers. Synopsis RocketSeed is an email service provider know that charities have small advertising budgets, and big problems to deal with. They wanted to use the email platform to do good - both to raise awareness and to bring in funding. Other than budget constraints, we had two challenges: 1.The power of email is lost through sheer volume of mails received.2.So many NGOs send so many messages, potential donors don’t know where to look. So we relooked the email completely. Instead of using them to send generic messaging, we turned them into an advertising space for good to help organizations be heard like never before and give people an way to inspire others. With a budget of R2,500 or $175, we needed to create something that had the potential to reach the masses. Strategy As an email service provider, Rocketseed understand the power of email to reach the masses. They wanted to use them to bring in donations and raise awareness for organisations in need.Research shows that fewer people read emails from outside sources thanks to scammers, spammers and e-tailers, which meant that we couldn’t just sent out normal emails. So we turned mails from colleagues and friends into media spaces to bring in donations and rasie awareness.Initially the project’s only open to companies, because while we work on automatization, their tech support embeds the stamps and their potential reach is higher than individuals.The stamps costs +- $178 – a lot for a charity, but is low enough for a big or small business. Similarly, the cost for individuals will be $17. The charities are chosen from 10 different sectors, making it easy for people to find a cause that resonates with them.
Stamps For Good
案例简介：执行 这 10 枚邮票中的每一枚都委托给了不同的艺术家和设计师，这样每一枚都可以反映出他们个人的风格，反映出每个慈善机构的核心，而不是商品或火箭种子品牌的邮票。历史上，邮票被设计成代表一个人、一个地方甚至一个组织的美丽艺术品。我们的虚拟邮票以同样的方式工作 -- 无论是展示我们组织旨在帮助的人还是他们的目的。我们向艺术家介绍了真实邮票的美学和尺寸，以激发怀旧情绪，并保持邮票的小尺寸，以便在电子邮件中嵌入，而不会被扔进垃圾邮箱。网站上使用了信封纹理，标志上的印花、锯齿状效果将这些物理元素带到在线空间。 结果 在短短 3 个月内，售出了 10 张邮票，发送了 750,000 多封电子邮件, 根据平均每天发送的 32 封商业电子邮件 (统计数据报告 “radicati Group in” (一家技术市场研究公司)，每个企业的员工。在 6 个月的时间里，我们预计这将增加一倍以上,提供真正的规模，创造越来越多的机会，让这一举措变得可见，并创造意识。到目前为止，邮票已经在向日葵基金注册了 1 个骨髓捐赠者，支持和发展了 2 个人类栖息地的家庭，为儿童提供了科特兰的早期儿童发展,成人教育，从学习到赚钱，两个年级的教育必需品，每天苹果基金会，以及动物反虐待联盟对脆弱动物的照顾。公关已经超过 R1，零预算的 300万，并将电子邮件永远变成一个全新的媒体空间。 活动描述 十个慈善机构，一个简单的捐赠方式: 嵌入电子邮件中的数字邮票，以帮助提高认识并带来捐赠。我们委托艺术家通过设计数字邮票，以自己独特的风格为 10 个慈善机构注入活力。捐赠者选择一个能引起他们共鸣的慈善机构并购买他们的邮票。他们的捐款捐给了慈善机构，邮票嵌入了他们公司的电子邮件中，供每个人看一年。通过点击邮票，读者被重定向到我们的网站，了解更多信息，捐赠或自己购买邮票。将每封电子邮件都变成我们的媒体空间，每天有 710 亿人向筹款人发送电子邮件。 概要 RocketSeed 是一家电子邮件服务提供商，知道慈善机构的广告预算很少，需要处理大问题。他们想利用电子邮件平台做好事 -- 既要提高认识，又要筹集资金。除了预算限制，我们还有两个挑战: 1.电子邮件的力量因收到的大量邮件而丧失。2.如此多的非政府组织发送了如此多的信息，潜在的捐助者不知道去哪里寻找。所以我们彻底重新查看了邮件。我们没有用它们来发送普通的信息，而是把它们变成了一个好的广告空间，帮助组织听到前所未有的声音，并给人们一种激励他人的方式。预算为 R2 、 500 或 175 美元，我们需要创造一些有潜力接触大众的东西。 战略 作为电子邮件服务提供商，Rocketseed 了解电子邮件接触大众的力量。他们想利用它们来吸引捐款，并提高对有需要的组织的认识。研究表明，由于骗子、垃圾邮件发送者和电子零售商，很少有人阅读来自外部来源的电子邮件，这意味着我们不能仅仅发送正常的电子邮件。所以我们把同事和朋友的邮件转到媒体空间，带来捐款和拉西意识。最初，该项目只对公司开放，因为当我们致力于自动化时，他们的技术支持嵌入了邮票，他们的潜在影响比个人要大。邮票的价格是 +-178 美元-对于一个慈善机构来说很多,但对于大或小的企业来说，这已经足够低了。同样，个人的成本将是 17 美元。慈善机构是从 10 个不同的部门中挑选出来的，这使得人们很容易找到与他们产生共鸣的事业。
Stamps For Good
案例简介：Execution Each of the 10 stamps were commissioned to different artists and designers, so that each could reflect their individual style and reflect the core of each charity and not the Stamps For Good or Rocketseed brand. Historically, stamps were designed as beautiful works of art representing a person, a place or even an organisation. Our virtual stamps worked in the same way – whether showing the kind of person our organisations aim to help or their purpose. We briefed the artists to reflect the aesthetic and size of real stamps to inspire nostalgia and to keep the stamps small as to embed in emails without ended up in the junk mailbox. Envelope textures were used on the website and the stamped, serated effect on the logo brought these physical elements to the online spaces. Outcome In just 3 months, 10 stamps have been sold and over 750,000 emails sent, based on the average of 32 business emails sent per day (Statistics Report ‘Radicati Group Inc’ (a Technology market research firm), per employee per business.Over a 6 month period we expect that this will more than double, giving real scale and creating more and more opportunities for this initiative to be visible and to create awareness.So far, the stamps have registered 1 bone marrow donor with Sunflower Fund, support and develop 2 families with Habitat For Humanity, offer a child early childhood development with Cotlands, adult education for 2 from Learn to Earn, schooling necessities for two grades with Apple-A-Day foundations, and the care of vulnerable animals with Animal Anti-Cruelty League.PR has been in excess of R1,3 million off budget of ZERO and turning emails into a brand new media space for good. CampaignDescription Ten charities, one easy way to give: digital stamps embedded into emails to help raise awareness and bring in donations.We commissioned artists to bring 10 charities to life in their own unique style, by designing digital stamps. Donors choose a charity that resonates with them and buy their stamp. Their contribution goes to the charity and the stamp is embedded in their company’s emails for everyone to see for a year. By clicking on the stamp, readers are redirected to our site to learn more, donate, or buy a stamp themselves.Turning every email our media space and 7,1 billion people sending emails daily into fundraisers. Synopsis RocketSeed is an email service provider know that charities have small advertising budgets, and big problems to deal with. They wanted to use the email platform to do good - both to raise awareness and to bring in funding. Other than budget constraints, we had two challenges: 1.The power of email is lost through sheer volume of mails received.2.So many NGOs send so many messages, potential donors don’t know where to look. So we relooked the email completely. Instead of using them to send generic messaging, we turned them into an advertising space for good to help organizations be heard like never before and give people an way to inspire others. With a budget of R2,500 or $175, we needed to create something that had the potential to reach the masses. Strategy As an email service provider, Rocketseed understand the power of email to reach the masses. They wanted to use them to bring in donations and raise awareness for organisations in need.Research shows that fewer people read emails from outside sources thanks to scammers, spammers and e-tailers, which meant that we couldn’t just sent out normal emails. So we turned mails from colleagues and friends into media spaces to bring in donations and rasie awareness.Initially the project’s only open to companies, because while we work on automatization, their tech support embeds the stamps and their potential reach is higher than individuals.The stamps costs +- $178 – a lot for a charity, but is low enough for a big or small business. Similarly, the cost for individuals will be $17. The charities are chosen from 10 different sectors, making it easy for people to find a cause that resonates with them.
好邮票
暂无简介
Stamps For Good
暂无简介
基本信息
- 广告战役： #Rocketseed-设计与品牌-c972#
- 广告品牌： RocketSeed
- 发布日期： 2000
- 行业领域： 互联网服务 , 网站
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
